Digital Marketing Manager

September 23, 2026

Remote

Middle

London, United Kingdom

Description

The role is central to helping the firm maximise the visibility, reach and effectiveness of its content, campaigns and thought leadership across digital channels. Working with Communications, Marketing and Business Development, practice groups, sectors and external agencies, the role plans, delivers, optimises and reports on digital marketing activity that supports strategic priorities and audience engagement. The successful candidate combines strategic thinking with hands-on delivery across paid social, SEO and GEO, content promotion, email and podcast initiatives, using data and insight to improve campaign performance.

Responsibilities

Plan, manage and optimise digital marketing campaigns across multiple channels to maximise visibility, engagement and return on investment
Develop, execute and continuously improve paid social media activity for firmwide campaigns, events, recruitment initiatives and thought leadership
Support search engine optimisation (SEO) and generative engine optimisation (GEO) activity to enhance discoverability and audience reach
Manage distribution and amplification of content through email, social media and other digital channels
Monitor, analyse and report on campaign, channel and content performance, translating data into actionable recommendations
Support planning, delivery, promotion and performance measurement of the podcast programme and other digital content initiatives
Manage and deliver paid social media campaigns from planning through to optimisation, aligned with firm objectives
Support development and execution of digital marketing strategies for global campaigns, thought leadership programmes and events
Explore ways AI tools can make digital communications processes more efficient and outputs more engaging
Produce regular reporting and actionable insights on campaign and channel performance for stakeholders across the business
Support and continuously improve SEO and GEO activities, identifying opportunities to improve visibility and discoverability
Partner with Communications, Marketing and Business Development and practice stakeholders to advise on digital marketing approaches
Manage relationships with external agencies, suppliers and technology partners, ensuring high-quality delivery and value for investment
Develop and deliver guidance, training and best practice resources to upskill the wider marketing community
Contribute to firmwide website, content and digital transformation initiatives, providing subject matter expertise and implementation support
Maintain awareness of digital marketing developments, emerging technologies and industry best practice

Requirements

Demonstrable experience in digital marketing with a strong understanding of digital channels and audience engagement strategies
Experience planning, managing and optimising paid social media campaigns across multiple platforms
Knowledge of search engine optimisation and interest in generative engine optimisation for digital discoverability
Experience of email marketing, content promotion and audience development activity
Proven ability to analyse performance data and translate complex information into clear, actionable insights and recommendations
Ability to use Power BI will be a plus
Knowledge of and enthusiasm for AI-powered tools and technologies with willingness to explore new ways of improving productivity
Experience managing multiple projects and priorities simultaneously while maintaining high standards of delivery
Strong stakeholder management skills and ability to influence colleagues at all levels
Excellent communication and interpersonal skills with ability to explain digital concepts and data to technical and non-technical audiences
Experience managing external agencies, suppliers or partners and ensuring effective delivery against agreed objectives
Proactive, positive and solutions-focused mindset with confidence to take ownership and drive continuous improvement
Strong organisational skills and attention to detail with ability to manage competing deadlines
Ability to work collaboratively across functions, regions and time zones and to operate independently when required
Commercial awareness and understanding of how digital marketing contributes to business, brand and growth objectives
Resilience, adaptability and enthusiasm with confidence to navigate ambiguity and deliver results in a fast-paced environment

Conditions

The role holder may be required to undertake additional duties from time to time
Where local legislation permits, relevant pre-engagement screening checks are conducted prior to the first day
Reasonable adjustments are available throughout the recruitment process to ensure an inclusive experience
The job description is not exhaustive and can be varied as required to develop or fulfil the role

Paid SocialSEOGEOEmail MarketingPower BIPodcast Productionlegal services

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