Head Of SEO & AI Search

September 23, 2026

Remote

Head

London, United Kingdom

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

The company is hiring a Head of SEO & AI Search to own its Local search estate across North America, the UK, Germany, France, Spain, Italy and Australia. The role sits at the centre of a transformation from a deals marketplace to an AI-native experience discovery platform, deciding which local pages to fund, rebuild, consolidate or stop publishing. You will lead an SEO team of four to five people plus a shared engineering squad, report to the CMO and present monthly to the CEO and CFO. The position is based in London.

Responsibilities

Deciding the Local estate: city coverage, dedicated category pages, page-type ownership and supply thresholds
Designing the GEO x Category architecture and internal linking with an explicit build order
Owning the SEO engineering backlog as business owner, including acceptance criteria and release blocking
Governing third-party scripts and owning crawler and rendering policy across all markets
Running the content factory as a GenAI production system with templates, editorial line and quality gates
Building content and assets reusable across Display, SEM, Influencers and Social channels
Driving GEO and AI search so funded pages are cited by AI Overviews, Claude, ChatGPT and Gemini
Reading the existing battlefield instrumentation and making allocation decisions from it
Leading the SEO team and the shared engineering partnership day to day, including hiring
Defaulting to AI agents for audits, content production, monitoring and reporting

Requirements

Demonstrable SEO ownership on a large multi-market website at the order of 500k+ programmatic pages
Experience with marketplace or local-commerce dynamics such as supply density per city and category
Ability to state and defend an index and investment policy for a six-figure Local estate with numbers
Track record of shipping from incomplete data on a messy programmatic or marketplace site
Skill in briefing engineers: writing acceptance criteria, holding backlog reviews and escalating on page weight
Hands-on GEO and AI search work at city and category level with a defined measurement method
Honest Local measurement: geolocated SERP measurement instead of national rank tracking
Ability to design and evaluate a GenAI content production system with structured inputs and QA
Day-to-day AI-native operation with personal tools, agents and skills that replaced manual work
Experience hiring, developing and exiting SEO talent and owning a shared engineering partnership
Ability to write a one-page business view in English and defend it when a number is challenged

Conditions

Reports to the Chief Marketing Officer and presents monthly to the CEO and CFO
Leads an SEO team of four to five people plus a shared engineering squad
No incremental headcount, only a shared engineering squad working from your backlog
Weekly 5/15 updates in text rather than decks
Based in London, England, United Kingdom

SEOGEOAI SearchGooglebotGenAIStructured datalocal e-commerce / marketplaceChatGPTClaudeGemini

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