Senior Lifecycle & Retention Manager

Senior role owning CRM, lifecycle and retention marketing for a B2B marketplace serving the construction industry. You will build the growth engine that turns new users into active, paying and retained customers, replacing static journeys with an AI-native, signal-driven next-best-action system. You work closely with the Marketing Lead, Product, Sales, Customer Success and Engineering. Offered as fully remote or from a Berlin office with flexible hours and a permanent contract.