Digital Marketing Specialist

25 сентября 2026 г.

Удалённо

Senior

Barcelona, Spain

Стоит учесть

Английский обязателен

Описание

An international FMCG company focused on the end consumer is looking for a Digital Marketing Specialist to play a relevant role in developing the digital strategy of several brands. The position combines strategic vision, hands-on execution, results analysis and consumer knowledge within B2C environments. The specialist will work cross-functionally with internal teams, agencies and external partners, tracking performance and driving digital evolution across the marketing area.

Обязанности

Develop and coordinate digital marketing projects linked to business objectives
Take part in planning and monitoring campaigns across different digital channels
Analyze audiences and behaviours to identify opportunities and improve the effectiveness of actions
Collaborate on initiatives related to content, social media and the digital presence of the brands
Work together with different internal areas to guarantee correct implementation of projects
Coordinate agencies, vendors and other external collaborators
Monitor the performance of digital initiatives and their main indicators
Analyze results and identify optimization opportunities
Turn data and information into concrete recommendations for Marketing and the business
Contribute to improving the efficiency of campaigns and of the resources allocated to digital channels
Identify trends, new formats and opportunities within the digital ecosystem
Explore tools and technologies that can improve the efficiency and effectiveness of marketing initiatives
Detect new ways to connect with the consumer and improve their experience with the brands
Contribute to evolution and digital transformation projects within the area

Требования

University degree in Marketing, ADE (Business Administration), Communication or related disciplines
At least 5 years of experience in Digital Marketing, ideally in companies with consumer-facing brands
Experience in FMCG, retail, e-commerce or B2C sectors (especially valued)
Experience working across digital disciplines such as media campaigns, social media, content, audiences, performance and analytics
Experience coordinating agencies, vendors or digital partners
Strong command of analytics and information-presentation tools
Advanced level of English and Spanish for working in an international environment
Analytical profile oriented to business, consumer and results
Ability to combine strategic thinking with execution
Autonomy and ability to manage several projects and priorities simultaneously
Curiosity and interest in the evolution of the digital environment and new trends
Ability to interpret data and turn it into practical recommendations
Good communication skills and ease of working transversally with different teams
Proactive, dynamic profile oriented to continuous improvement
Experience in companies with a developed digital ecosystem and in projects linked to new technologies (valued)

Условия

Work location: Barcelona, Catalonia, Spain
International working environment with cross-functional teams, agencies and external partners

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