Digital Marketing Specialist

September 24, 2026

Remote

Senior

London, United Kingdom

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

The company is looking for an experienced Digital Marketing Specialist to strengthen demand generation and digital marketing, with a focus on visibility across traditional search engines and AI-powered discovery platforms. The role is hands-on and covers integrated B2B campaigns, website and conversion optimisation, SEO, content distribution, analytics and marketing automation. Success is measured by qualified inbound leads, conversion rates, organic visibility and citations in AI-generated answers. The position is fully remote for candidates based in Europe, preferably the United Kingdom.

Responsibilities

Develop and execute integrated demand generation campaigns aligned with revenue priorities
Plan, manage and optimise campaigns across Google, LinkedIn, YouTube, X, Reddit and other channels
Build campaigns around downloadable resources, webinars, solution pages and other lead-generation assets
Develop audience, messaging and distribution strategies for different markets, buyer groups and buying stages
Continuously test campaign creative, messaging, targeting, landing pages and calls to action
Track campaign contribution to leads, marketing-qualified opportunities and pipeline
Contribute to the implementation of the strategy for visibility across AI-powered search and answer platforms
Optimise website content so it can be easily understood, retrieved and cited by search engines and AI systems
Identify the questions and prompts potential customers use when researching private cloud, Apache CloudStack, VMware alternatives and infrastructure modernisation
Improve content structure, internal linking, metadata, structured data and technical accessibility
Strengthen topical authority, brand mentions and presence across relevant third-party sources
Monitor how the company, Apache CloudStack and competing solutions appear in AI-generated answers

Requirements

At least five years of experience in digital marketing, demand generation, performance marketing or SEO
Hands-on experience with AI search optimisation, answer engine optimisation or generative engine optimisation
Experience monitoring brand visibility across platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity or Copilot
Proven experience developing and executing B2B demand generation campaigns
Strong understanding of SEO, content-led growth, conversion optimisation, email marketing and lead nurturing
Practical understanding of how AI-powered search is changing online discovery and B2B buying behaviour
Experience using Google Analytics, Google Search Console and other campaign or website analytics tools
Ability to translate performance data into clear insights and practical improvements
Experience with content management and marketing platforms such as WordPress, Elementor and HubSpot
Excellent written and spoken English
Hands-on experience with paid advertising platforms such as Google Ads and LinkedIn Campaign Manager is an advantage
Nice to have: experience in B2B technology, enterprise software, cloud infrastructure or open-source technology
Nice to have: experience marketing to IT decision-makers, service providers or enterprise infrastructure teams

Conditions

Fully remote position for candidates based in Europe, with a preference for the United Kingdom
Competitive salary and performance-based bonus
Flexible holiday and leave policy
Collaborative and supportive international working environment
Opportunity to work in an employee-owned company
Freedom to experiment with emerging approaches to AI-driven discovery and digital demand generation
Ongoing learning and development in a fast-evolving technology market

Google AdsLinkedIn Campaign ManagerGoogle AnalyticsGoogle Search ConsoleWordPressElementorHubSpotChatGPTGeminiPerplexityMicrosoft CopilotGoogle AI Overviewsb2b technology / cloud infrastructure / open-sourceApache CloudStackCloud infrastructureOpen-source technology

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