Marketing Data Analyst

September 24, 2026

Hybrid

Middle

Berlin

Description

A leading international mobile games studio based in Berlin is hiring a Marketing Data Analyst on an 18-month contract. The role focuses on analysing large-scale user acquisition data to generate insightful metrics, custom dashboards and deep-dive analyses of marketing performance. You will partner with marketing and data engineering teams to measure channels, creatives, budget allocation and complex campaigns across platforms such as Facebook, Snapchat and TikTok. The position follows a hybrid working model with relocation support for candidates moving to Berlin.

Responsibilities

Design, build and maintain automated, interactive dashboards in Tableau that give up-to-date visibility into performance and KPIs
Dive deep into large-scale marketing data to identify key insights that inform user acquisition strategies and business growth
Help define how to best measure and monitor marketing channels, creatives, budget allocation and overall campaign performance
Develop an analysis strategy and perform analysis of complex campaigns and A/B tests, both systematically and on a one-off basis
Provide data-driven recommendations to help Marketing Managers optimize campaigns across channels such as Facebook Audience Network, Snapchat and TikTok
Partner with Data Engineering on data gathering and signal sharing, integrating third-party data providers such as AppsFlyer and Kochava
Communicate actionable results and data-driven findings across the organization clearly and concisely

Requirements

Recent experience in a data analyst role, preferably in digital advertising, performance marketing or the app industry
Experience with app attribution services such as AppsFlyer or Kochava
Literacy in Agentic Workflows and other modern self-service data innovations
Ability to use SQL effectively within an enterprise data environment
Good understanding of commonly applied statistical techniques
Strong experience using Tableau or similar tools to build interactive dashboards and visualizations
Strong problem-solving skills and ability to find logical connections between marketing spend, consumer behavior and data
Deep understanding of the digital advertising market and mobile app growth patterns
Ability to design, communicate, visualize and report analysis clearly to technical and non-technical audiences

Conditions

18-month contract
Hybrid work model with work in the office together with the teams twice a week
The other three days can be worked from home or from the office
10 days a year to work from abroad
Generous relocation package and home search support if not already located in Berlin
Cooperation with kindergartens
Significant education budget and extra days off for self-development
Meet-ups, talks, brown bag lunches, internal trainings and workshops
Yoga, mindfulness app, sports and transport subsidies
A Purpose Day to donate time to a worthy cause
German language classes for you and your significant other

TableauSQLAppsFlyerKochavaA/B testingmobile games / gamingAgentic WorkflowsStatistical techniquesBasic programming

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