Senior B2B Digital Growth Specialist

24 сентября 2026 г.

Удалённо

Senior

Copenhagen, Stockholm, Denmark

Описание

Circle K is hiring a Senior B2B Digital Growth Specialist for its Global B2B Commercial Excellence team, based in Copenhagen or Stockholm. The role is a senior individual contributor position focused on turning B2B digital customer experience into an engine for engagement, new customer acquisition and measurable commercial growth. You will work at the intersection of customer experience, digital, data and commercial growth, shaping journeys across web and digital channels in multiple markets. The role involves close collaboration with global sales, marketing and technology teams.

Обязанности

Drive B2B web and digital growth with a focus on engagement, lead generation, conversion and new customer acquisition
Build a deep understanding of B2B customers, their needs and digital buying behaviors
Translate customer and commercial insights into concrete and improved digital customer journeys
Continuously optimize web content, UX, navigation, functionality, calls-to-action and conversion paths
Use web analytics, CRM and other relevant data to understand the full digital funnel from traffic to leads and acquisition
Establish a strong test-and-learn culture using experimentation and A/B testing
Ensure digital experiences effectively support B2B sales campaigns and commercial priorities
Lead coordination with Global Tech teams around development sprints, UAT and deployment across markets
Work closely with Global Digital Sales, Marketing, Technology and Business Units to turn ideas into scalable solutions

Требования

Minimum a bachelor's degree in Marketing, Sales, Communications, Digital, Business or a related field
5+ years of relevant experience within B2B digital, digital growth, digital marketing, e-commerce, customer experience, CRO or a similar field
A proven track record of improving digital engagement, lead generation, conversion and/or customer acquisition
Strong understanding of B2B customer journeys and digital buying behavior
Experience using web analytics, customer data and insights to identify improvement opportunities
Solid knowledge of UX, CRO, web optimization, content management and digital platforms
Experience with a test-and-learn mindset, including A/B testing
Familiarity with CRM and marketing automation platforms; Salesforce experience is an advantage
Strong communication and project management skills with the ability to lead through influence rather than formal authority
Commercially minded digital specialist combining customer curiosity, digital expertise and analytical thinking

Условия

Based in Copenhagen or Stockholm
Senior individual contributor role as subject matter expert for B2B digital growth and customer journeys
Work across markets and functions with international colleagues on a global digital and commercial transformation
Significant responsibility and a steep learning curve with opportunities to develop expertise

SalesforceCRMMarketing automationA/B testingWeb analyticsretail (convenience stores and fuel)

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