Senior Lifecycle & Retention Manager

24 сентября 2026 г.

Удалённо

Senior

Berlin, Germany

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Английский обязателен

Описание

Senior role owning CRM, lifecycle and retention marketing for a B2B marketplace serving the construction industry. You will build the growth engine that turns new users into active, paying and retained customers, replacing static journeys with an AI-native, signal-driven next-best-action system. You work closely with the Marketing Lead, Product, Sales, Customer Success and Engineering. Offered as fully remote or from a Berlin office with flexible hours and a permanent contract.

Обязанности

Build CRM programs and lifecycle journeys that increase adoption and conversion: from first exposure to the tender to paid contractor transition and from first product use to repeat tender participation
Collaborate with the Marketing Lead to build an agentic, signal-driven system that converts behavioral data, call insights, and enrichment signals into personalized next-best-action triggers instead of static scenarios
Conduct experiments and measurements with A/B testing and control groups to base decisions on incremental effect rather than campaign volume
Scale working solutions into a repeatable system, not one-off campaigns
Link lifecycles with Sales and Customer Success, handing off the customer to a human where it is more effective than automation
Use CRM as a leverage for marketplace liquidity and, together with Product, orchestrate email, in-app, transactional communications, and recommendations as a unified journey
Maintain growth programs, including referral programs, from design to execution in CRM

Требования

Experience owning CRM, lifecycle, retention, or growth programs with proven commercial results, preferably in B2B SaaS or a two-sided business model
Direct impact on conversion, activation, or retention metrics and confident working with data and experiments
AI-native: proven experience building AI-driven automations or agentic CRM systems, not just using AI for content
Independent writing and execution of SQL queries
Ability to go from data insight to idea, implementation, and result without step-by-step instructions, working with ambiguous tasks and building from scratch
Effective collaboration with Product, Sales, Customer Success, and Engineering with a focus on measurable business outcomes, not campaign volume
Fluent in written and spoken German and English
Nice to have hands-on experience with ActiveCampaign and Salesforce or similar CRM tools

Условия

Fully remote work or office in Berlin, flexible hours
Permanent contract at a stable and well-funded company
Above-market salary
New MacBook Pro
Open international team with regular offsites and team events
Culture of open feedback with regular 1:1s and development conversations

SQLCRMActiveCampaignSalesforceA/B testsemailin-appconstruction b2b marketplace

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