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English is required · B2 level
Description
Shine is a European fintech company building a financial copilot for entrepreneurs and small business owners, now part of Cegid and supporting more than 400,000 small businesses. The company is hiring a commercially minded Senior Performance Marketing Manager to own and accelerate customer acquisition growth. The role centers on the growth system around paid channels and spans creative, messaging, offers, landing pages, CRO, attribution and measurement. It is a senior individual-contributor position with high ownership and no direct people-management responsibility.
Responsibilities
Own the acquisition growth roadmap, translating business targets into growth priorities, hypotheses and experiments
Understand the complete customer journey from demand acquisition to sign-up, activation, subscription and revenue
Identify the biggest constraints to growth and determine which levers should be prioritised
Balance customer volume, customer quality and acquisition efficiency
Connect marketing KPIs to downstream commercial outcomes and challenge whether acquisition is moving the business forward
Participate actively in the commercial trading rhythm, bringing performance context, diagnosis and actions
Bring hands-on expertise across performance channels, particularly Google/Search and Meta
Own performance strategy, budget allocation, channel mix, targets and measurement
Lead and challenge external agencies and hold them accountable for commercial outcomes
Interrogate campaign structure, targeting, bidding, tracking and optimisation and get hands-on when required
Continually assess whether the channel mix and acquisition playbook remain fit for purpose
Treat creative and messaging as fundamental growth levers
Develop structured hypotheses around customer problems, audiences, propositions, messaging, hooks and creative concepts
Build a high-velocity testing roadmap across channels
Work with Brand, Product Marketing and creative partners to translate customer insight into performance creative
Systematically turn creative learnings into the next generation of tests
Own a structured growth experimentation roadmap beyond media optimisation
Develop and test offers, propositions, incentives and other conversion levers
Build hypotheses from customer behaviour and funnel performance rather than channel data alone
Establish clear test design, success criteria and learning loops
Scale successful experiments and rapidly stop activity that does not create sufficient commercial value
Own acquisition performance beyond the ad click
Identify friction and conversion opportunities across landing pages, sign-up and onboarding journeys
Work cross-functionally with Product, UX, CRM and other teams to improve conversion
Ensure message, ad, landing page and product journey continuity
Build and prioritise a CRO roadmap based on commercial impact
Diagnose where customers drop out of the journey and mobilise the relevant teams to address it
Own the measurement framework required to understand true acquisition performance
Connect platform data with first-party and downstream commercial data
Develop a clear view of attribution across channels and customer touchpoints
Ensure optimisation increasingly uses meaningful downstream events rather than upper-funnel proxies
Understand acquisition quality by channel, campaign, audience, creative and cohort
Use CAC, conversion, activation, subscriber conversion, payback and customer-value metrics to inform investment decisions
Partner with Data and Analytics to continually improve tracking, event architecture and reporting
Lead growth across teams without direct people-management responsibility
Work closely with Brand/Creative, Product Marketing, Product/UX, CRM, Data/Analytics and external agencies
Ensure different growth levers work together against a shared commercial outcome
Requirements
Strong track record in growth or performance marketing within a digital, PLG, SaaS or fintech business
Deep hands-on expertise in Google/Search and Meta
Experience managing meaningful performance-marketing budgets and external agencies
Evidence of improving commercial outcomes, not simply platform metrics
Strong understanding of full-funnel growth and how acquisition connects to activation, conversion and revenue
Experience working with creative testing, messaging and proposition development
Strong understanding of landing-page optimisation and CRO
Experience developing and testing offers
Strong analytical capability and comfortable diagnosing funnel performance
Understanding of attribution, first-party data, event tracking and measurement
Experience designing and running structured growth experiments
Commercial understanding of CAC, conversion, payback and customer economics
Able to influence Product, Brand, CRM, Analytics and other teams without direct management authority
Comfortable challenging agencies and senior stakeholders with evidence
High ownership and capable of operating independently
Fluency in both English and German at B2 and/or above is required
Execution focused: able to move from diagnosis to hypothesis, experiment, learning and scale
B2B SaaS or fintech experience preferred
Experience in a product-led growth (PLG) environment preferred
Experience optimising towards downstream customer quality rather than lead volume alone preferred
Experience building or improving first-party measurement and attribution infrastructure preferred
Experience across emerging acquisition channels such as TikTok and YouTube preferred
Experience operating within a cross-functional weekly commercial or growth trading cadence preferred
Conditions
Senior individual-contributor role without direct people-management responsibility
Multicultural team working across France, Germany, Denmark and the Netherlands
Recruitment process of four stages: recruiter call, hiring manager interview, business case presentation and team introduction