Channel Marketing Manager

30 сентября 2026 г.

Удалённо

Senior

Barcelona

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Есть командировки
Английский обязателен

Описание

Established in 1983, the company provides full-scale data protection and business continuity solutions relied on by organizations in over 150 countries. The role drives demand generation and revenue growth through VARs, distributors, and MSPs across the EMEA region using market-through and sell-through strategies. The focus is on integrated campaigns, co-marketing programs, MDF management, and measurable ROI aligned with sales and partner teams.

Обязанности

Develop and execute integrated channel marketing strategies that drive demand and pipeline through VARs, distributors, and MSPs
Build and manage co-marketing programs, campaigns, and sales plays with key partners, ensuring alignment with regional revenue goals and sales priorities
Localize and amplify global campaigns for the region, focusing on accurate messaging and relevance to the target audience
Build and maintain trusted relationships with key channel partners and internal cross-functional teams (sales, product, digital, field marketing)
Enable partners with co-branded assets, training, and sales enablement tools to accelerate sell-through
Manage MDF (Market Development Funds) programs, ensuring effective investment, compliance, and measurable outcomes
Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement
Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment; present quarterly business reviews
Collaborate with product, digital, and field marketing teams to create campaign assets, joint messaging, and enablement tools

Требования

7–10 years of experience in channel, partner, or field marketing within the B2B technology or SaaS industry
Proven experience working with VARs, distributors, and/or MSPs
Demonstrated ability to measure and optimize marketing ROI, with strong analytical, budgeting, and reporting skills
Hands-on experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Looker Studio)
Familiarity with email outreach tools (like Apollo, Salesloft, Outreach)
Strong understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing
Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment
Strong written and verbal communication skills; able to collaborate effectively across teams and with external partners
Self-starter comfortable with experimentation, learning new technologies, and adapting quickly
Highly organized, detail-oriented, and proactive in identifying opportunities and proposing solutions
Collaborative team player who builds strong relationships with internal and external stakeholders
Customer- and partner-focused mindset, with a passion for driving engagement and business impact
Comfortable with ambiguity and change; able to switch priorities quickly and manage competing demands
Committed to continuous learning, creativity, and making a measurable impact
Proficient in English in addition to one or more additional European languages

Условия

Position is ideally based in the Barcelona, Spain metro area; exceptional candidates working remote in Europe will be considered
Minimal travel required 1–2 times per quarter, including travel across borders for partner meetings, events, and training

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Channel Marketing Manager

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