Content Lead

5 октября 2026 г.

Удалённо

Lead

Warsaw, Poland

Стоит учесть

Английский обязателен

Описание

Two products are launching at once: NovaShield, a privacy app with VPN, tracker blocking and password vault targeting a dual-platform iOS and Android launch around CES 2027, and a travel eSIM service sold direct. The Content Lead owns everything written across both launches — deciding what gets written and why, grounded in search data and cohort behaviour. The role is hands-on, moving from individual contributor toward leading briefs, a freelance bench and a page-level measurement framework tied to revenue, activation and retention.

Обязанности

Own the eSIM content set end to end — roughly 139 pages in English and localised markets, shipping on a weekly cadence
Build NovaShield's organic acquisition content in a privacy and security category driven by trust
Own the localisation pipeline, publishing in English first and localising into German, Spanish and others with an enforced quality bar
Establish the content measurement framework with Growth and Data — revenue, activation and retention attributed to individual pages
Build the content operation: briefs, calendar, style, a bench of freelance writers and a quality bar you enforce
Own the supporting surfaces — help centre, lifecycle and transactional email, and product copy across both launches
Stay close to the market via competitors' pages, App Store reviews, support tickets and shifting search behaviour

Требования

4+ years producing content for consumer products with clear evidence of owning a body of work rather than filling a calendar
Native or genuinely indistinguishable written English, non-negotiable across five markets and two products
Evidence of shipping at volume — fifty or more pages in a structured set, on a live site, that you can point to
Working SEO fluency: search intent, keyword clusters, canonical pages, internal linking and difficulty-score judgement
Conversion writing for subscription products — knowing the difference between a page that informs and a page that sells
Ability to become credible fast in unfamiliar subjects such as mobile networks in twenty-six countries and consumer privacy
Strong ownership and independence with a low-ego, high-accountability mindset, working async across time zones

Условия

Asynchronous work across time zones with high autonomy and days without direct management

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Content Lead

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