Customer Insights Analyst

6 октября 2026 г.

Гибрид

Middle

Leusden

Indeed

Стоит учесть

Английский обязателен

Описание

The Customer Insights Analyst turns customer and marketing data into insights and concrete actions within Digital Marketing & Loyalty. The role analyses customer behaviour, retention, repeat purchases and campaign effectiveness across the group's retail banners in the Netherlands and Belgium using cohort, lifecycle, RFM and Customer Lifetime Value analyses. Insights are translated into segmentations, experiments and recommendations that CRM, Marketing Automation, E-commerce, Data & Analytics and BI teams can apply directly.

Обязанности

Perform cohort, lifecycle, RFM and Customer Lifetime Value analyses to map differences between customer groups and uncover opportunities
Analyse customer behaviour and customer value of cardholders across the brands in the Netherlands and Belgium and identify differences in retention, repeat purchases, customer value and growth potential
Carry out customer and marketing analyses around campaign effectiveness, acquisition, conversion, channel performance, marketing efficiency and propositions and translate findings into concrete recommendations
Research and test campaigns, customer journeys and personalisations, including A/B tests and hold-outs, and make uplift and incremental impact visible
Develop and refine segmentations and identify opportunities for retention, activation, cross- and upsell and personalisation
Support the further development of recommendation models and the loyalty programme
Collaborate with CRM, Marketing Automation, Data & Analytics and BI to translate insights into campaigns, journeys and other marketing initiatives and explore new opportunities in AI and predictive analytics

Требования

HBO or WO academic thinking level in an analytical, data or research direction such as Econometrics, Data Science, Business Analytics, Statistics, Psychology, Marketing Analytics or Business Administration
Approximately 2 to 5 years of relevant work experience within customer, marketing or Data & Analytics, with experience in retail, e-commerce, FMCG or another consumer-focused organisation as a plus
Experience with customer, transaction and marketing data and preferably with CRM, loyalty or customer journeys, including knowledge of cohort and lifecycle analyses, RFM, segmentation and Customer Lifetime Value
Analytical, curious and commercially minded, able to translate complex analyses into clear insights and concrete recommendations that marketing and commercial teams can act on immediately
Experience with A/B testing, hold-outs and incrementality is a plus; SQL experience is a plus; knowledge of Snowflake, Google Analytics, Tableau, Looker Studio, a CDP and/or Adobe Experience Platform is a plus

Условия

32 vacation days per year
15% employee discount at the group's retail stores
Option to work from home 1 or 2 days per week in a full-time contract
On fixed office days everyone is at the office so colleagues can easily find and work with each other
Plenty of room for development and growth opportunities within the company

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