Customer Marketing Manager (m/w/d)

29 сентября 2026 г.

Гибрид

Middle

Berlin

Может не подойти

Есть ограничение по стране

Стоит учесть

Английский обязателен
Частичная занятость

Описание

A corporate health platform company is hiring a Customer Marketing Manager to drive customer onboarding and long-term engagement. The role ensures customers unlock the full potential of the platform from day one through launch communication, email campaigns and on-site presentations, working hand in hand with Customer Success and the graphics team. The position also covers cross-sell and upsell communication, coordination of digital lectures and health days, plus analysis of customer data to optimize onboarding and engagement strategies.

Гендерные маркеры в названии (m/w/d)

В соответствии с европейским законодательством о недискриминации вакансия открыта для всех кандидатов

Mмужской пол

Wженский пол

Dнейтральный или иной гендер

Обязанности

Support corporate customers with communication around the platform launch as part of onboarding, converting potential users into registered users
Coordinate closely with the customer and CSM on suitable communication options
Concept and create target-group communication materials for customers in coordination with the graphics department
Create, plan and send email campaigns
Take over platform presentations, talks at works council meetings or other internal customer events and Q&A sessions for employees as needed
Support existing customers beyond onboarding and strengthen the communicative impact of cross-sell, upsell and further activities such as challenges or new platform features
Create the related communication materials in coordination with the graphics department and responsible colleagues
Coordinate digital lectures run with an external partner and own their operational integration into the platform event calendar
Analyze customer data and feedback to continuously optimize onboarding and engagement strategies and compile regular reports on customer integration success
Coordinate inhouse measures and health days at customers together with an external partner, including quoting and invoicing

Требования

Several years of professional experience in marketing, ideally in B2B2C, customer or lifecycle marketing (SaaS, platform or HR-Tech)
Experience in concepting, implementing and optimizing email campaigns and customer journeys including segmentation, A/B tests and performance measurement, ideally with Emarsys
Thinking in target groups and conversion: deriving from data which messages and channels work and optimizing measures accordingly
Very good writing skills: translating offers and benefits into clear, target-group-relevant communication
Empathy for different customer setups, from decentralized workforces without regular PC access to office teams, and ability to plan communication accordingly
Genuine enjoyment of presenting in front of an audience, from platform presentations at works council meetings to Q&A sessions for employees
High initiative and ownership: working autonomously and closely with CSM, customers and graphics
Industry background in HR-Tech or Corporate Health (nice-to-have)
Experience working with Atlassian Jira (nice-to-have)

Условия

Flexible choice between working in homeoffice or in the office
Part-time and time-off models, 30 vacation days
Up to 3 months of working from abroad within the EU
Annual health budget, professional mental health support and own office gym with showers
Annual training budget and regular internal workshops
Central Berlin office with a view of the Museumsinsel
Extra special day off for social engagement (Social Engagement Day)
Subsidy for the Deutschlandticket and bike leasing

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Customer Marketing Manager (m/w/d)

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