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Английский обязателен
Описание
A junior digital advertising role supporting the planning, execution, monitoring and optimization of digital performance campaigns across WEB, SEM and Performance channels in national and international markets. The position sits within the Branding team based in Barcelona and involves close collaboration with media agencies and internal stakeholders. It suits an organized and analytical person with strong attention to detail and a genuine interest in digital marketing and the automotive industry.
Обязанности
Assist in the planning, preparation, setup and execution of digital performance campaigns across key advertising platforms and media channels
Coordinate campaign requirements and support campaign launches together with media agencies and internal stakeholders
Check campaign settings, landing pages, tracking, UTMs and conversion points before campaign activation
Monitor and analyze website traffic, user behavior and key KPIs including sessions, users, conversions and LEAD generation
Support the validation of campaign tracking, conversion events and website performance after campaigns and updates
Monitor the volume and evolution of LEADs and compare advertising platform conversions with CRM records
Help identify discrepancies in LEAD attribution or tracking and analyze LEAD quality with CRM teams
Assist in the preparation and delivery of digital campaign materials, assets, copy, formats and landing pages
Support briefing and feedback processes with media agencies and internal stakeholders
Maintain organized records of digital campaign materials and previous campaign activations
Support the Digital team in reviewing campaign landing pages and model pages
Assist in identifying website issues, changes and developments and support new website projects
Требования
Bachelor’s degree in Marketing, Advertising, Business, Communications or a related field
0–2 years of experience in advertising, marketing or media, including internships
Previous experience in an automotive marketing department or media agency is a plus
Strong organizational and multitasking skills with excellent attention to detail
Analytical mindset and a basic understanding of digital campaign metrics and performance
Good communication and interpersonal skills to collaborate with agencies and internal teams
Ability to work effectively in a fast-paced, international and cross-cultural environment
Familiarity with digital advertising platforms such as Google Ads and Meta
Proficiency in Microsoft Office and/or Google Workspace
Basic knowledge of Google Analytics or similar analytics tools
Familiarity with Media Plans
Fluent in Spanish and English, additional languages are a plus
Proactive attitude, willingness to learn and ability to work as part of a team
Creative thinking combined with a data-driven approach
Google AdsMetaGoogle AnalyticsMedia PlansGoogle WorkspaceMicrosoft Officeautomotive
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