Digital Communication Manager

11 октября 2026 г.

Гибрид

Senior

Courbevoie, Paris, France

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Нужен другой язык
французский

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Обязательное посещение офиса
3 дня в неделю
Английский обязателен

Описание

Digital Communication Manager for the France market, balancing hands-on website management (about 70%) with performance analytics and strategy (30%). The role covers co-managing the French brand website, localizing European assets, and optimizing end-to-end digital customer journeys across B2B and B2C channels. It includes GA4 analysis, SEO/SEA/GEO acquisition work with media agencies, and administration of CMS and PIM systems. The position reports to the Marketing Director and is based in Courbevoie in a hybrid format

Обязанности

Co-manage the France brand website, localize European assets, create high-impact local content, and align user journeys with new product launches and commercial activations
Track and analyze user behaviors via Google Analytics 4 (GA4), build tailored dashboards and deliver actionable optimizations to improve site performance
Partner with media agencies to refine paid and organic search channels, staying ahead of Generative Engine Optimization (GEO) trends
Collaborate with sales teams and Key Account Managers to deploy and maintain accurate, high-quality product content across retailer and distributor platforms
Oversee day-to-day CMS platform administration and manage backend PIM product databases to ensure accurate product representations online
Manage an annual media budget to drive targeted search and traffic acquisition strategies
Optimize end-to-end digital customer journeys and elevate product content quality across B2B/B2C channels
Mentor a Digital Content Working Student

Требования

5+ years in a similar digital content, e-merchandising, or website management role within B2B, B2C, or B2B2C environments
Hands-on experience with CMS administration, Product Information Management (PIM) systems, and backend web structures
Proven proficiency with GA4, dashboard creation, and customer journey mapping
Strong expertise in SEO and SEA management, with curiosity around emerging AI search engines (GEO)
Adept at navigating matrix organizations, managing media agency relationships, and cross-collaborating with Product, Trade Marketing, and Sales teams
Autonomous, detail-oriented, data-curious mindset, comfortable navigating ambiguity
Fluent French and fluent English

Условия

Hybrid work format: 3 days in office, 2 days remote
Full-time, permanent contract

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Digital Communication Manager

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