Digital Marketing Activation Manager (d/f/m)

August 29, 2026

Office

Senior

Madrid, Germany, France, United Kingdom, Netherlands, Italy

Important before applying

This job has conditions that may affect your decision to apply

Office-only workEnglish is required · C1 level

Description

Senior role at Essity for managing digital marketing activation on Amazon Europe, with focus on demand generation, performance, and profitability. Involves full-funnel strategy, advertising, and cross-functional execution across multiple markets.

Gender markers in the title: (d/f/m)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Ddiverse

Ffemale

Mmale

Responsibilities

Own end-to-end demand generation and marketing performance across Amazon Europe
Drive full-funnel performance across traffic, conversion, and retention
Define and lead full-funnel advertising strategy including Sponsored Ads and DSP
Own promotions and commercial activation with annual plan
Elevate content and conversion performance through A/B testing
Ensure cross-functional marketing execution with agencies and partners
Continuously improve marketing performance using data and AI tools
Define, scale, and evolve frameworks and best practices across countries

Requirements

Bachelor’s or Master’s degree in Marketing, Business, or related field
5-8+ years of experience in e-commerce, retail media, or performance marketing
3+ years of proven end-to-end ownership of Amazon (1P) marketing performance
Deep expertise in Amazon marketing ecosystem (Sponsored Ads, DSP, promotions, content, Vendor Central)
Experience steering agencies and owning performance delivery
Strong analytical mindset with Excel and BI tools
Fluent in English

Conditions

Position based in Madrid or other European offices
Senior individual contributor role with regional ownership
Focus on growth and profitability
Collaborative and open atmosphere

AI ToolsExcelBI Toolsdigital marketing

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