Digital Marketing Executive

13 октября 2026 г.

Гибрид

Middle

Royston, England, UK

Описание

Grant Instruments is a fast-growing SME that designs and manufactures high-quality scientific equipment for research, healthcare, and environmental applications. The Digital Marketing Executive will drive top-of-funnel growth and generate qualified leads through digital campaigns across ads, email, webinars, SEO, and content. This strategic, hands-on role blends creativity, analytical thinking, and technical know-how, working closely with the commercial team to align marketing with sales goals and revenue growth.

Обязанности

Develop and execute demand generation strategies to boost brand awareness, attract quality leads, and grow the sales pipeline
Plan and optimize multi-channel campaigns across digital ads, email, webinars, SEO, and content marketing
Create lead nurturing programs to guide prospects through the funnel and improve conversions
Collaborate with sales and marketing teams to refine buyer personas, messaging, and campaign tactics
Track and analyse campaign performance, using insights to drive continuous improvement
Manage Hubspot and CRM tools to support lead scoring, tracking, and reporting
Lead content strategy for demand generation, including whitepapers, case studies, and educational assets
Optimise the website and landing pages to improve lead capture and conversion rates
Stay current on marketing trends and tools to enhance campaign effectiveness

Требования

3+ years of experience in demand generation or digital marketing, ideally in B2B scientific or industrial sectors
Proven success in creating and delivering high-performing top-of-funnel campaigns
Hands-on experience with HubSpot (or similar marketing automation tools)
Strong analytical skills with the ability to optimise campaigns and report ROI
Excellent communication and cross-functional collaboration skills
Solid knowledge of SEO, PPC, content marketing, and social media strategies
Experience aligning closely with sales teams to improve lead quality and handoff
Background in scientific, laboratory, or industrial equipment markets is a plus

Условия

Full-time, permanent job type
25 days holiday plus all bank holidays
Hybrid options to support work-life balance
Comprehensive Employee Assistance Program
Pension match up to 7%
Discretionary bonus scheme based on company success
Life insurance and income protection for peace of mind
Enhanced maternity and paternity pay

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