Digital Marketing Manager

October 9, 2026

Remote

Senior

Levallois-Perret, Île-de-France, France

May rule you out

Another language required
French

Worth knowing

English is required
Portfolio required

Description

Geely Auto France is hiring a Digital Marketing Manager to take full ownership of the brand's digital content, website management and full-funnel media strategy for the French market. The role combines digital and offline media buying, dealer enablement and online-to-offline conversion with a strong data and results focus. The position is based in Levallois-Perret, Île-de-France, and requires 6+ years of relevant experience, a portfolio link, professional English and fluent French for content and business communication.

Responsibilities

Develop and execute the brand's digital communication strategy across owned and paid channels
Plan content, drive user engagement and manage reputation across channels
Plan, script, shoot and edit digital content including videos, graphics and written formats
Optimize content strategy based on platform best practices and audience behavior
Oversee the brand's official websites and landing pages for the French market
Manage website updates, product launches and campaign-related content with global and local teams
Optimize website performance, UX/UI and conversion funnels to improve lead generation
Coordinate with developers and external agencies on technical improvements, SEO and tracking setup
Monitor website metrics such as traffic, bounce rate, time on site and conversions
Plan, execute and optimize paid media across digital platforms like Meta Ads and Google Ads
Plan and manage offline media buying including TV, radio, print and OOH
Develop integrated media plans combining online and offline channels
Manage media budgets and allocate spend across channels to maximize ROI
Collaborate with media agencies, publishers and partners to negotiate placements
Develop audience segmentation, targeting and retargeting strategies
Continuously test and optimize creatives, messaging and formats through A/B testing
Track, analyze and report on campaign performance across online and offline channels
Provide dealers with digital marketing consultation, content review and standardized guidance
Oversee content quality and brand consistency on dealer websites
Manage development, distribution and usage training of digital marketing materials for dealers
Plan and execute online launch events, virtual showrooms and online roadshows
Work with the sales team to design conversion paths from online traffic to offline sales
Ensure integration between media campaigns and dealership activities to maximize footfall
Support offline events such as auto shows and test drives with integrated media planning
Submit regular performance reports and measure offline media impact on digital traffic
Adjust content strategy, website performance and media allocation based on data insights

Requirements

6+ years of relevant experience in digital marketing, web management and media buying
Experience across both online and offline media buying channels
Strong knowledge of media planning, buying and performance measurement
Hands-on knowledge of traditional channels such as TV, OOH, radio and print
Video production and editing capabilities for digital content
Copywriting skills for digital content and campaigns
Website management experience with CMS tools
SEO/SEM knowledge and practical implementation
Experience with digital advertising platforms such as Meta Ads, Google Ads and programmatic
Ability to independently develop full-funnel, integrated media strategies
Excellent project management and multitasking abilities
Understanding of local media landscape, consumer behavior and market trends
Bachelor's degree or higher in Marketing, Advertising, Communications or a related field
Professional working proficiency in English
Fluency in French for content development and business communication
Experience in the automotive industry or premium consumer goods is highly preferred
Outgoing, creative and excellent communicator able to generate innovative ideas
Strong presence and expressiveness when presenting ideas to stakeholders
Results-driven mindset with a clear conversion and sales focus

Conditions

Position based in Levallois-Perret, Île-de-France, France

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