Digital Marketing Manager

7 октября 2026 г.

Гибрид

Middle

London

Описание

A cloud-native video SaaS platform is hiring a Digital Marketing Manager who will take ownership of digital marketing activity and report directly to the CEO. The role covers demand-generation campaigns, paid search and social acquisition, AI and automation workflows, website and email nurturing, CRM measurement and partner campaigns. It is a hands-on position working closely with sales, product and customer success teams, with room to propose, test and improve ideas.

Обязанности

Create focused campaigns that generate demand
Turn customer needs, product capabilities and customer evidence into clear messaging and compelling campaigns
Work with sales to prioritise audiences and use cases, create useful content, and generate relevant demo requests and sales opportunities
Run and improve digital acquisition
Manage selected paid search and social campaigns within agreed budgets
Test creative, targeting and landing pages, using lead quality, conversion and pipeline contribution to decide what to improve, stop or scale
Build practical AI and automation workflows
Introduce repeatable workflows for activities such as research go-to-market activities, content repurposing, campaign preparation and reporting
Connect tools where useful, set review points and check whether the workflow improves quality or saves time, then document successful workflows so colleagues can use and maintain them
Improve the website and nurture journeys
Create and update campaign pages, improve calls to action and develop useful email follow-up
Prioritise on-page SEO and conversion improvements, coordinating specialist support for complex website or technical SEO work
Keep measurement and sales handover useful
Maintain campaign tracking and marketing workflows in the CRM, agree lead qualification and routing with sales, report on campaign results and investigate gaps in the data
Work with technical colleagues or specialists on complex integrations
Extend campaigns through partners
Develop joint digital campaigns and sales tracking and CRM integration with partners such as AWS
Reuse campaign assets across relevant channels and bring recommendations to the CEO based on what you learn
By three months, understand customers and priority use cases, agree a focused plan with the CEO and sales team, establish a campaign performance baseline and test one useful AI workflow
By six months, run a repeatable campaign process with documented workflows and clear reporting on qualified demand and pipeline contribution

Требования

Evidence of taking a marketing idea from an initial problem through to execution and measurable results. Explain your decisions, your contribution and what you learned
Creative judgement and strong writing skills. You can turn a complex product into a clear customer benefit and develop compelling content and campaign ideas
2–3 years of hands-on digital marketing experience including running and improving paid campaigns, with understanding of landing pages, conversion and the relationship between lead volume, lead quality and sales opportunities
Practical experience using AI and automation in a repeatable workflow beyond drafting individual pieces of copy, able to explain the inputs, steps, human checks, limitations and results
Confidence using a CMS, CRM or marketing automation platform, analytics and spreadsheets, with ability to learn unfamiliar tools and identify when specialist help is needed
Initiative, ambition and good prioritisation, enjoying testing ideas, working independently and willing to stop activity that is not producing useful results
Ability to work with sales, product and customer success teams, check claims before publishing and use customer information appropriately
B2B SaaS marketing, enterprise buying journeys or marketing to sports, media and broadcast organisations
Email nurture, SEO, customer stories, simple visual or video content, or partner campaigns
Building workflows with no-code automation tools, connected AI tools or agents that carry out defined tasks with human review

Условия

Hybrid work model with a minimum of two days in the office in London
Direct access to the CEO and opportunity to influence campaigns and marketing operations
Competitive salary, benefits, and opportunities for growth and development

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