Digital Marketing Manager

9 октября 2026 г.

Гибрид

Middle

Paris, France

Описание

A digital marketing role focused on lead generation for a portfolio of 2-3 schools within one of the world's leading higher-education groups. You own the acquisition and conversion strategy end to end, acting as the digital right-hand of school directors and steering leads, cost per candidate and conversion. The position combines performance marketing (SEA, SMA, SEO), CRO and website optimization, with a strong analytical and ROI-driven culture. It is based in Paris 12ème with 1-2 remote days per week.

Обязанности

Generate leads for a portfolio of 2-3 schools, steering their acquisition strategy and conversion end to end
Define the annual digital roadmap for the schools: budget, media mix, website evolution and growth opportunities
Steer performance: track leads, cost per candidate and lead quality, with weekly analyses and concrete recommendations
Brief, provide assets to and challenge the Acquisition team (80% SEA, 20% SMA and SEO)
Optimize school websites: CRO analyses, A/B tests and journey personalization via GA4, Clarity, AB Tasty and Unbounce
Act as the business point of contact for school directors, understanding targets, programmes, seasonality and commercial stakes
Identify, test and deploy new levers such as new partners, formats and digital innovations

Требования

At least 3 years of experience in digital marketing (acquisition and CRO), on the advertiser or agency side
Solid knowledge of SEA and SMA channels with a strong performance and ROI analysis culture
Hands-on CRO experience: A/B tests, analysis and optimization of online journeys
Confident use of GA4, Excel, analytics and testing tools
Solid SEO fundamentals
Ultra-analytical mindset: speaking in numbers rather than impressions or intuition
Action-oriented approach: propose, test and optimize
Comfortable working with demanding business stakeholders such as school directors and revenue leadership
Strong synthesis skills: turning complex data into clear decisions

Условия

Office at Cours Saint-Emilion in Paris 12ème, in a premium WeWork coworking space
1 to 2 days of remote work per week
6 weeks of paid vacation
Health insurance (mutuelle) covered at 50%
Fixed salary of 38–42k€ paid over 12 months
Variable pay based on individual objectives of 2–3k€ per year

Устройство не соответствует требованиям сайта

Что может не работать

Digital Marketing Manager

Сводка по вакансии

Описание

Обязанности

Требования

Условия

Похожие вакансии

Сводка по вакансии

Похожие вакансии

Digital Marketing Manager

Сводка по вакансииАнализ и саммари по описаниюХорошая [data-chart=chart-_R_39f1binpfiv6abqaqlb_] { --color-score: var(--success); } .dark [data-chart=chart-_R_39f1binpfiv6abqaqlb_] { --color-score: var(--success); } 70

Сводка по вакансии

Описание

Обязанности

Требования

Условия

Похожие вакансии

Сводка по вакансииАнализ и саммари по описаниюХорошая [data-chart=chart-_R_39f1binpfiv6abqaqlb_] { --color-score: var(--success); } .dark [data-chart=chart-_R_39f1binpfiv6abqaqlb_] { --color-score: var(--success); } 70

Сводка по вакансии

Похожие вакансии