Digital Marketing Manager

13 октября 2026 г.

Гибрид

Lead

London

Описание

A global SaaS business is hiring a Digital Marketing Manager to lead member acquisition across its European brands. The role combines performance marketing, paid media, CRO, SEO-aligned content and analytics, with direct accountability for conversion rates, revenue and member lifetime value. The manager works both independently and with external partners on WordPress websites and reports to the Marketing Director.

Обязанности

Lead and deliver digital marketing strategies focused on acquiring new members, using a strong grasp of performance marketing channels and tactics
Manage and optimise paid media across Google Ads, Facebook, LinkedIn and other platforms to drive high-quality traffic, leads and conversions
Oversee the creation, testing and optimisation of landing pages to improve conversion and sign-ups
Create and maintain website content in line with SEO, GEO and AEO best practice and promotional campaigns
Analyse website performance and user behaviour in Google Analytics to inform marketing decisions
Implement and manage tracking tags and pixels in Google Tag Manager to measure campaign performance accurately
Build custom reports and dashboards in Looker Studio that give stakeholders clear, actionable insight
Work with internal and external creators to produce engaging, on-brand content that supports acquisition
Run A/B testing and other conversion rate optimisation activity to keep refining performance
Own the digital marketing budget, allocating spend for maximum ROI
Coordinate with internal teams and external agencies to keep branding and messaging consistent across every digital touchpoint
Work closely with the Lifecycle Marketing Manager to develop and launch a lead nurture programme that guides prospects through the funnel
Ensure all activity complies with industry regulations and best practice, including data protection and privacy law
Monitor competitor activity and market trends to spot opportunities for growth and innovation
Keep up with digital marketing trends, tools and technologies, including how AI can strengthen our capabilities

Требования

4-5+ years experience in digital marketing with a track record of member or customer acquisition and growth in a SaaS or similar digital environment
Advanced knowledge of Google Analytics and Google Tag Manager, plus data visualisation tools such as Looker Studio
Proven experience managing and optimising paid media across Google Ads and social channels
A strong understanding of SEO and how to grow organic traffic and rankings
Familiarity with CRO, including A/B and multivariate testing
Excellent analytical skills and a data-driven approach to decisions
A strong understanding of how AI can enhance digital marketing
Strong project management skills, with the ability to run multiple projects at once and meet deadlines
Excellent communication and collaboration skills, internally and with external partners
A creative, problem-solving, test-and-learn mindset

Условия

Full-time, permanent contract
Hybrid role based in Central London
Reports to Marketing Director

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