Digital Marketing Specialist

23 сентября 2026 г.

Удалённо

Middle

Madrid, Spain

Описание

We are looking for a Digital Marketing specialist with 3 to 5 years of experience to lead digital projects end to end and turn strategy into concrete actions that strengthen brand positioning and growth. The role combines digital vision, creativity, analysis and execution capability, with sensitivity for brands oriented to experiences, consumption and lifestyle. Responsibilities span social media management, content planning, SEO, email communications and paid acquisition campaigns on Google and Meta, supported by analytics and reporting.

Обязанности

Convert marketing objectives into digital action plans, tracking implementation and results
Manage the brand's digital presence and ensure a consistent experience across online touchpoints
Develop and maintain the content schedule, coordinating dates, formats, publications and materials for each initiative
Manage social media accounts, from preparing and publishing content to monitoring interactions and community
Generate and edit copy for different digital platforms and formats, adapting it to channel, audience and communication objective
Keep website content up to date through WordPress, identifying opportunities to improve structure, content and user experience
Implement SEO best practices and collaborate on initiatives to increase the site's organic visibility
Coordinate the sending and tracking of digital communications such as newsletters, email campaigns and other direct efforts
Participate in the planning, implementation and optimization of digital acquisition campaigns on platforms such as Google and Meta
Track digital audience behaviour and use Analytics, Search Console and other tools to generate insights
Build and update performance indicators, reports and dashboards to evaluate the impact of the actions carried out
Propose adjustments based on results analysis, digital consumption trends and audience behaviour
Detect new platforms, formats, tools and trends that represent innovation and growth opportunities
Participate in demand generation and conversion projects, tracking the user journey from attraction to action
Coordinate with creative, commercial and other areas involved in communication projects to ensure correct execution
Manage digital projects with vendors and external collaborators, tracking deliverables, timelines and results

Требования

3 to 5 years of experience in digital marketing
Ability to lead projects from start to finish and turn strategy into concrete actions
Combination of digital vision, creativity, analysis and execution capability
Sensitivity for brands oriented to experiences, consumption and lifestyle

WordPressSEOGoogle AnalyticsGoogle Search ConsoleGoogle AdsMetaEmail marketingSocial mediaDashboardslifestyle & consumer brands marketingCreativityAnalyticsExecution

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