Growth Lead

9 октября 2026 г.

Удалённо

Lead

London, England, United Kingdom

Описание

Referment is partnering with a growing technology company that provides software to organisations across the charity, social-impact and public sectors. The company is looking for a Growth Lead to take ownership of inbound growth and significantly increase the number and quality of prospective customers discovering the business. This is a highly hands-on role focused on reaching niche audiences, experimenting with new channels and campaigns, measuring what works, and turning attention into qualified sales opportunities. It also supports expansion into new international markets.

Обязанности

Owning inbound lead generation from initial idea through to qualified opportunities
Developing and running campaigns to reach specific target audiences
Launching new products and propositions to market
Supporting expansion into new international markets
Working closely with content and sales to turn marketing activity into pipeline
Experimenting with channels, messaging and new approaches to customer acquisition
Tracking growth metrics and understanding which activities are generating results
Building repeatable marketing processes, systems and workflows
Finding new ways to distribute and repurpose existing content
Using AI extensively across research, content, automation and growth experimentation
Building lightweight tools and workflows to increase the team's output

Требования

Experience in B2B growth, demand generation or digital marketing
Evidence of personally creating and launching campaigns that generated measurable results
Experience generating inbound leads or pipeline rather than focusing solely on brand or content
A strong understanding of digital acquisition and paid channels
A highly experimental approach to marketing and customer acquisition
Confidence working with data and owning growth metrics
Experience creating marketing processes and systems
Willingness to execute yourself rather than relying on agencies or a large marketing team
Strong interest in using AI and automation to work faster and experiment with new approaches
Experience within B2B SaaS would be particularly relevant
Exposure to charities, foundations, social impact, government or other mission-driven organisations is useful but not essential

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