Growth Marketing Manager B2B (H/F)

October 9, 2026

Remote

Middle

Paris, France

Description

A newly created Growth Marketing Manager B2B role reporting to the CMO inside a multi-brand, multi-offer group. The hire will first immerse in each entity to understand its specific business challenges, then build and operate a growth engine. The scope covers CRM governance, lifecycle and email automation, acquisition channels and cross-sell/up-sell programmes. Success depends on building solid data foundations before stepping back to run the system at scale.

Gender markers in the title: (H/F)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Hmale

Ffemale

Responsibilities

Own HubSpot governance: structure, data-entry rules, data quality and completeness
Make the sales pipeline readable and reliable across the group
Own the emailing and lifecycle channel: campaigns and nurturing sequences by profile
Segment the database and manage deliverability and performance measurement
Build and run workflows: scoring, lead routing, behavioural triggers and alerts
Identify signals and measure the effectiveness of nurture sequences end to end
Spot trends and activate data to generate marketing insights and drive growth
Own acquisition channels and arbitrate the growth strategy and trade-offs
Run SEO, SEA, paid social, outbound, lead magnets and referral campaigns
Activate prospect and customer data to detect cross-sell and up-sell opportunities
Design and animate cross-sell and up-sell programmes between group entities
Immerse in each group entity to understand its specific business challenges

Requirements

At least 3 years of experience in growth, digital marketing and CRM
Hands-on experience building, not just using, a CRM and an attribution model
Proven track record of cleaning up sales data and securing commercial team buy-in
Deep mastery of HubSpot: properties, workflows, custom objects and API
Solid command of GA4 and marketing measurement practices
Ability to automate independently with SQL, scripts and orchestration tools
Ability to explain an attribution doctrine and its limitations
Mastery of B2B acquisition channel strategy and execution in long sales cycles
Experience selling intellectual services in a B2B environment
Hands-on use of AI for automation: agents, orchestration tools and scripts
Autonomy and proactivity to build healthy foundations from scratch
Builder-then-operator mindset: set solid foundations, then run the system
Ability to turn complex data into simple business actions
Influence without authority to drive data-rule adoption across brands
Comfort working in a multi-brand, multi-offer context

Conditions

Newly created role reporting directly to the CMO
Position based in Paris, Île-de-France, France
Multi-brand, multi-offer group environment
Selection process: recruiter, CMO, use case and culture-fit interviews

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