Growth Marketing

10 октября 2026 г.

Middle

Paris

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французский

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Английский обязателен

Описание

A B2B SaaS recruitment platform is hiring a Growth Marketing specialist to join its Growth Marketing team, working closely with Sales, Product, Client Support and Data. The role centers on performance-driven marketing with a strong focus on HubSpot: segmentation, nurturing, automation, lead scoring and pipeline contribution. It covers acquisition channels such as inbound and outbound campaigns, events, SEA and social ads, as well as SEO and website evolution. The environment is demanding and entrepreneurial, with a strong connection to commercial teams and a focus on business impact and operational efficiency.

Обязанности

Lead inbound and outbound campaigns across digital and event channels
Structure segmentation, lead scoring and nurturing in HubSpot
Set up, monitor and optimize marketing automation workflows
Track campaign contribution to the commercial sales pipeline
Identify improvement levers to increase quality and volume of generated opportunities
Coordinate campaigns with media partners, especially SEA and social ads
Contribute to SEO and SEA projects and website evolution
Track marketing performance through dashboards
Optimize marketing initiatives with an ROI mindset
Help produce B2B content adapted to each stage of the buying cycle
Identify upsell opportunities: higher tiers, Premium features and new use cases
Work with Sales and Customer Success teams to deliver the right messages
Follow the product roadmap to present value in a simple and clear way
Understand and promote the partner ecosystem

Требования

Master's degree or equivalent
About 2 years of experience in marketing, growth, acquisition or CRM including internships and apprenticeships
Proficient in HubSpot: segmentation, workflows, nurturing, lead scoring and performance tracking
Good understanding of B2B acquisition challenges
Prior work on inbound and outbound campaigns
Comfortable with dashboards, marketing KPIs and pipeline contribution tracking
First experience with CMS and good understanding of website challenges
Able to write clear, precise and business-oriented B2B content
Understanding of the graphic production chain and ability to write design briefs, Figma is a plus
Creative, autonomous and structured
Respects deadlines, documents actions and escalates when needed
Fluent French and conversational or professional English
Fully comfortable with AI tools
B2B SaaS experience is a real plus
First experience in a commercial or customer-facing environment appreciated

Условия

Access to discounts
Afterworks
Meal voucher card
Flexible working hours

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