Key Account Manager B2B Marketing & AI (Medior/Senior)

Barney Media is een B2B marketing, sales and AI partner for technical and manufacturing companies in the Netherlands, combining Barney Media (B2B marketing & sales) with Barney AI (AI implementation & process automation). As Key Account Manager B2B Marketing & AI you hold strategic end responsibility for the marketing and sales pipeline of your own portfolio of 5 to 10 technical clients, defining where pipeline and revenue will come from and translating that into plans for positioning, campaigns, content, lead generation, website, SEA, SEO/GEO, Account Based Marketing and Dealer Marketing. You also work hands-on, building advertising strategy, campaigns, content briefs, lead flows and CRM analysis, and each week you weigh the AI signal stack to separate buying signals from noise. The role targets a senior marketer who thinks strategically, communicates well, decides tactically and takes ownership of growing an own client portfolio.