Marketing Automation Specialist

October 9, 2026

Hybrid

Middle

Madrid, Barcelona, Spain

Indeed

Worth knowing

English is required

Description

The company is looking for a Marketing Automation Specialist to lead the design, development and optimization of omnichannel customer communication strategies. The role focuses on building, maintaining and optimizing automated customer journeys in Salesforce Marketing Cloud to improve user experience, retention and operational efficiency. The specialist works with emerging channels such as WhatsApp and RCS alongside traditional email, SMS and push, and proves campaign impact with data and ROI metrics. The position is hybrid and based in Madrid.

Responsibilities

Design and optimize multichannel communication strategies across email, SMS, push notifications, landing pages, WhatsApp and RCS without saturating the customer
Build, maintain and optimize sophisticated automated customer journeys in Salesforce Marketing Cloud with full autonomy
Create complex SQL segmentations, select data strategically and apply quality controls that prevent customer fatigue
Monitor campaign performance with tools such as Looker Studio and Power BI and demonstrate ROI of each communication
Ensure compliance with GDPR and corporate guidelines in all customer communications
Optimize the platform, resolve common incidents and lead requirements sessions with multiple internal stakeholders
Lead the design, development and optimization of omnichannel customer communication strategies improving user experience and operational efficiency
Innovate in emerging channels such as WhatsApp and RCS while mastering traditional ones such as email, SMS and push

Requirements

Minimum 3 years of experience executing customer journeys and managing segmentations on marketing automation platforms
Proven experience leading internal and external contributors in complex contexts
Salesforce Marketing Cloud expertise, with Marketing Cloud Specialist and Developer certification valued
Advanced SQL for complex segmentations and strategic data selection
HTML and AMPscript
Valued: Power BI, Looker Studio and Python
Nice to have: experience in the insurance sector or knowledge of Sales Cloud and Service Cloud
Degree in Business Administration (ADE), Marketing, Advertising, Public Relations or Data Engineering
Effective communication and ability to influence multiple stakeholders
Analytical thinking oriented to data and results
Autonomy and prioritization skills in complex environments
Proactivity in identifying improvements and optimizations
Customer orientation and focus on business impact
Medium level of English

Conditions

Hybrid work model (LI-HYBRID) with flexibility
Position based in Madrid, with presence in Barcelona also mentioned in the title

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