Marketing Automation Specialist

16 октября 2026 г.

Удалённо

Middle

Berlin

Indeed

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Английский обязателен

Описание

A digital entertainment marketplace founded in 2013 with 20 million users worldwide, offering video games and computer software and supporting the esports industry. The role owns direct marketing campaigns on the German market across email, web push and popup channels. It focuses on campaign performance analysis, A/B testing, subscriber growth, product feed management and applying AI tools to speed up campaign delivery.

Обязанности

Own the end-to-end execution and optimisation of direct marketing campaigns on the German market (channels: email, web push and popup)
Analyse campaign performance and run A/B tests to improve engagement and conversion
Collaborate with other marketing teams on targeting and cross-channel campaigns
Conduct competitive analysis and identify opportunities to improve campaign performance
Manage product feed data required for product-based campaigns (product recommendations)
Drive email and web push active subscriber growth to boost the potential of these channels
Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaigns

Требования

Native-level German and strong English communication skills
Experience in CRM, marketing automation, digital marketing, or a similar role
Experience with campaign optimisation, A/B testing, and performance analysis
Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate
A data-driven, proactive approach and ability to work independently
Experience with AI tools and solutions
Strong collaboration skills and interest in working across marketing channels

Условия

Remote work within flexible hours
All the tools and equipment necessary to perform your duties
Monthly bonus opportunities tied to marketplace results
Mental health support platform (Nilo)
Free English lessons via online platform
50% discount codes for our marketplace
Seniority bonuses

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