Marketing Communications And PR Expert

An e-commerce and cashback platform developer working with a major bank and partners from the finance and retail sectors is looking for a marketer to grow its user base through multi-channel campaigns, from standard digital advertising to non-standard traffic sources. The role goes beyond simply running campaigns: it involves testing new channels, designing growth experiments and analyzing the full user funnel from first contact to a cashback purchase. The focus is on finding new user acquisition sources and optimizing acquisition costs based on data