Marketing Communications Manager

19 октября 2026 г.

Senior

Warsaw, Poland

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польский

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Английский обязателен
Холодные звонки или план продаж

Описание

Europe’s leading independent customs services provider is hiring a Marketing Communications Manager for Poland and the wider CEE region. The role combines strategic marketing planning with hands-on execution across digital campaigns, content, PR, events, sales enablement and employer branding. You will adapt Group-level marketing strategy to the local market, partner directly with Sales on lead generation, and report to both the Country Commercial Director and Group Marketing Director.

Обязанности

Plan and execute marketing initiatives that support business growth, customer engagement, brand awareness, and sales targets in Poland and the CEE region
Translate and adapt Group-level marketing strategy, messaging, content, and brand assets into relevant local campaigns
Develop and execute integrated marketing campaigns across email, digital advertising, marketing automation, content, and other relevant channels
Partner closely with Sales to develop targeted campaigns and outreach activities that generate and nurture commercial leads
Provide market research, competitor insights, and customer intelligence to support commercial decision-making
Manage the local marketing budget and ensure resources are allocated effectively against business priorities
Monitor campaign effectiveness and use performance insights to continuously improve marketing activities
Develop high-quality localized sales materials, including presentations, brochures, flyers, case studies, customer success stories, and other commercial assets
Support Sales with campaign messaging, visuals, content, and tools aligned with commercial objectives
Develop digital lead-generation initiatives and ensure effective cooperation between Marketing and Sales throughout the lead funnel
Help translate complex customs, trade, and logistics topics into clear and compelling customer-facing messages
Manage and continuously improve local website content, including Polish translations, local market updates, and original content creation
Create engaging blog articles, case studies, landing pages, newsletters, and SEO-driven content relevant to Polish and CEE audiences
Own the planning, development, and execution of regular customer newsletters
Support SEO and digital visibility initiatives to strengthen the company’s online presence and attract relevant audiences
Use marketing automation, analytics, CRM, and digital marketing tools to improve targeting, engagement, and campaign effectiveness
Manage local internal communications, including company updates, town halls, events, and intranet content
Support employer branding initiatives and help strengthen employee engagement and the visibility of the company as an employer
Coordinate external communications, including newsletters, blogs, customer stories, and other content tailored to the CEE market
Coordinate PR activities together with the local external agency
Ensure consistent messaging and brand positioning across Group Marketing, local operations, commercial teams, employees, customers, and external audiences
Plan, coordinate, and execute local marketing events, exhibitions, conferences, and customer workshops
Manage webinars from end to end, including topic and content preparation, speaker coordination, promotion, delivery, and post-event follow-up
Coordinate event logistics, budgets, marketing assets, communications, and campaign integration
Work closely with Sales to ensure events contribute to customer engagement, lead generation, and measurable commercial outcomes
Track event performance and identify opportunities to continuously improve return on investment

Требования

Bachelor’s degree or higher in Marketing, Communications, Business Administration, or a related field
5+ years of professional marketing experience, preferably within a B2B environment
Fluent Polish and English, both written and spoken
Excellent communication and copywriting skills, with the ability to create compelling content in both Polish and English
Hands-on experience with digital marketing, lead-generation campaigns, and marketing automation
Experience working with HubSpot and/or other CRM and marketing automation platforms
Knowledge of Google Analytics, SEO principles, website CMS platforms, and other relevant marketing tools
Strong PowerPoint skills and familiarity with design or content creation tools
Demonstrated experience in planning and executing events, webinars, exhibitions, or customer-facing activities
Strong project management skills with the ability to manage multiple initiatives and priorities simultaneously
Excellent stakeholder management skills with the confidence to collaborate with Sales, senior leadership, Group functions, agencies, and other internal and external partners
A commercial mindset with a strong understanding of how marketing activities can support lead generation, customer engagement, and business growth
A proactive, hands-on approach, comfortable moving between developing a strategy and personally executing the activities required to deliver it
Strong organizational skills, attention to detail, and the ability to work independently
Experience within logistics, supply chain, international trade, customs, or a related B2B sector would be considered a strong advantage
Comfortable working in an international and multicultural environment

Условия

A broad marketing role with genuine ownership, involved in both strategy and hands-on execution
A high degree of autonomy to shape how the company communicates and markets its services in Poland, within an international Group framework
Direct collaboration with senior commercial and marketing stakeholders at both country and Group level
A fast-moving B2B environment where market developments, regulations, technology, and customer expectations continue to evolve
A role closely connected to commercial outcomes, with marketing playing an important part in lead generation and business growth
International exposure and regular collaboration with colleagues across the European organization
Visible impact: work directly influencing brand, customer engagement, commercial pipeline, and employer positioning across Poland and CEE
A competitive compensation package
A high-impact role within a growing international organization operating at the heart of European trade and supply chains
The autonomy to shape regional marketing activities while benefiting from the support and expertise of an international Group Marketing team
Opportunity to work closely with senior commercial and marketing leadership
Career development opportunities within a leading European customs organization
International exposure and collaboration with colleagues and stakeholders across multiple European markets
Opportunity to work across the full marketing mix, from strategy and digital campaigns to content, communications, PR, events, and sales enablement
A collaborative environment where ideas, initiative, and commercial impact are visible
Ongoing learning and professional development opportunities
Full-time employment

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