Marketing Development Manager

2 октября 2026 г.

Удалённо

Senior

Issy-les-Moulineaux

Стоит учесть

Английский обязателен

Описание

The position sits within the marketing direction dedicated to strategic partnerships and key-account development, supporting a multi-partner growth strategy. The appointee will structure and lead growth marketing roadmaps for strategic partners other than the group's main banking partner, maximizing the impact of marketing, data and digital resources. The role acts as the interface between partners, development teams and marketing, data and digital expertise centers.

Обязанности

Act as the privileged marketing counterpart for strategic partners
Understand their development challenges, business objectives and distribution specifics
Identify growth opportunities and value-creation levers
Co-build and pilot growth marketing roadmaps with partners
Track performance and animate steering committees
Analyze partner data, customer journeys, marketing capabilities and distribution channels
Identify marketable levers, evaluate their value potential and define prerequisites and success conditions
Develop CRM, marketing automation, B2C campaigns, lead generation, sales animation, digital journeys, conversion optimization and omnichannel devices
Mobilize and coordinate the Marketing, Data and Digital expertise needed for roadmaps
Facilitate operational trade-offs and resolve blockers
Follow up on action plans defined with partners
Run marketing diagnostics, evaluate activation opportunities and produce prioritization recommendations
Build business cases and measure the expected return on investment
Animate prioritization committees and follow up on decisions
Define and pilot performance indicators for marketing devices
Track commitments made to partners
Evaluate the contribution of marketing initiatives to growth and value creation
Feed governance bodies and adjust devices based on observed results
Capitalize on feedback and best practices
Formalize methods, reference frameworks and growth-marketing guides
Identify replicable approaches and key success factors
Contribute to the industrialization and rollout of the most performant devices across all partners

Требования

Significant experience in marketing, commercial development, consulting or partnership management
Experience gained in the insurance sector
Proven ability to lead cross-functional projects in complex environments
Experience in growth marketing, CRM, digital or data is a strong plus
Ability to build lasting trust-based relationships with external partners
Understanding of partners' economic, commercial and development challenges
Comfort working with senior interlocutors and presenting recommendations to business leadership
Excellent analytical skills and ability to build solid business cases
Good understanding of B2B2C distribution models and value-creation mechanisms
Mastery of key marketing levers including CRM, Data and Digital
Ability to pilot marketing performance and measure the value created
Influential leadership to federate multidisciplinary teams without direct hierarchical authority
Autonomy, strong synthesis skills and effective communication in matrix organizations
Bac+5 minimum degree
6-10 years of experience

Условия

CCNA 7 classification

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Marketing Development Manager

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