Marketing Digital Specialist

22 сентября 2026 г.

Удалённо

Middle

Madrid, Spain

Описание

Digital marketing role at a luxury and lifestyle brand based in Madrid, aimed at a hands-on, results-oriented specialist with 3-5 years of experience. The person will execute the digital marketing strategy across web, social media, email marketing and CRM, in coordination with the Marketing Direction and Graphic Design teams. Responsibilities cover content creation, SEO, Paid Media support and performance analysis with Google Analytics 4 and Search Console. The ideal profile combines copywriting, analytical and creative skills with a feel for luxury, travel, fashion and premium brands.

Обязанности

Execute the digital marketing strategy in coordination with the Marketing Direction
Execute and monitor the main digital channels: web, social media, email marketing and CRM
Plan, publish and monitor social media, especially Instagram and LinkedIn, including community management
Coordinate and execute the digital content calendar: newsletters, blog articles and other assets in collaboration with the Graphic Design team
Write and adapt editorial and digital content aligned with the brand tone and positioning
Work with WordPress, SEO and organic positioning, as well as email marketing tools
Support the execution of Paid Media campaigns (Google Ads, Meta Ads and other channels) and SEM actions
Analyze traffic, user behavior and performance using Google Analytics 4, Search Console and reporting tools
Support lead generation and conversion actions
Monitor KPIs, dashboards and results reports, detecting opportunities for improvement
Identify trends, tools and digital opportunities relevant to a luxury brand
Provide digital support to the different areas of the company —Retail, Commercial, MICE, Events and Product— in coordination with the Marketing Direction and Graphic Design

Требования

3-5 years of experience in digital marketing
Strong knowledge of the main digital channels and tools
Copywriting skills and ability to produce editorial and digital content
Analytical and creative profile, oriented to execution and results
Sensitivity for luxury, lifestyle, travel, fashion, hospitality or premium brands

WordPressSEOGoogle Analytics 4Google Search ConsoleInstagramLinkedInGoogle AdsMeta AdsEmail marketingCRMSEMPaid Medialuxury / lifestyle / travel / fashion / hospitality

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