Marketing Manager

13 октября 2026 г.

Гибрид

Head

Barcelona

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испанский

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Английский обязателен

Описание

Laboratorios Rubió is hiring a Marketing Manager for NutriBrain, a company specializing in the manufacture and sale of natural dietary supplements focused on mental and physical wellbeing and quality of life. The position is based in Barcelona and owns paid marketing strategy, advertising investment and commercial positioning of the company's products across European markets. The hire will build and lead NutriBrain's paid marketing area from scratch, combining direct campaign execution with analytics, performance optimization and commercial positioning.

Обязанности

Define the paid marketing strategy and manage the advertising budget, distributing investment by platform, product and market according to commercial objectives and results obtained
Create, configure and manage campaigns on Google Ads, Meta Ads, YouTube Ads and TikTok Ads, optimizing their performance and exploring new platforms and ad formats
Design and execute testing plans for audiences, offers, messages and formats to improve conversion and campaign profitability
Manage advertising restrictions of the food supplements sector, ensuring compliance with platform policies and applicable regulations
Implement and maintain tracking, analytics and attribution systems, including GA4, Google Tag Manager, Conversions API and product feeds
Analyze key performance indicators (ROAS, CPA, CAC and margin), evaluate return on investment and present results and improvement proposals to management
Define the commercial positioning and pricing of products in each market, analyze the competition and detect growth opportunities per product, channel and country
Plan and execute the marketing commercial calendar, including promotions, seasonal campaigns and new product launches
Coordinate with content, design and creator teams to develop and optimize creatives, videos and advertising messages
Define landing page requirements and analyze their conversion to improve commercial results
Manage CRM and sales-oriented email marketing, including automations, segmentation and promotional campaigns
Coordinate the relationship with agencies, freelance professionals and advertising and analytics tool vendors

Требования

Minimum 5 years of experience in paid marketing, with at least 3 years directly managing Google Ads and Meta Ads campaigns in e-commerce or D2C brands
Experience creating advertising accounts, campaign structures and tracking systems from scratch, as well as managing budgets and results
Strong knowledge of digital analytics and measurement, including GA4, Google Tag Manager, Conversions API, UTMs and product feeds
Experience with digital advertising platforms, especially Google Ads and Meta Ads, plus knowledge of YouTube Ads, TikTok Ads, CRM and email marketing
Analytical mindset, results orientation, and economic and creative judgment to optimize campaigns and make data-driven decisions
Autonomous, resourceful and organized profile with a testing mindset, able to work in a dynamic environment
Native Spanish and high-level English
Highly valued: experience in dietary supplements, health, cosmetics or other sectors with advertising restrictions, as well as in European markets

Условия

Permanent contract
Option of two days of remote work per week
Full-time schedule with flexibility and short Fridays
Join a growing marketing team within a dietary supplements brand present in several European markets
Opportunity to build and lead the paid marketing area from scratch, with autonomy to define the strategy, implement processes and manage the advertising budget

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