Media Buyer Fb

4 ноября 2026 г.

Гибрид

Middle

Warsaw, Limassol, Kyiv, Almaty, Yerevan

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Английский обязателен
уровень B1
Проект связан с гемблингом

Описание

Media Buyer role focused on Facebook and Instagram advertising for a betting product in the CIS and Latam markets. The position covers the full campaign lifecycle: hypothesis building, A/B testing, budget management, KPI optimization and regular performance reporting. The specialist works with tracking systems, antidetect browsers and cloaking tools, and may extend to additional traffic sources and BI analytics.

Обязанности

Creating, setting up and optimization of advertising campaigns on Facebook and Instagram platforms to attract new players to the Product
Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results
Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
Setting the Terms of Reference for the necessary promotional materials
Competent budget management
Together with the team, the formation of media strategies and calculation of the KPI funnel
Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
Regular reporting on performance and profit
Market and Competitor Analysis
Planning and calculation of Traffic Streams

Требования

2+ years of successful proven experience with Facebook in the Gambling
Ability to effectively manage large advertising Budgets
Availability of successful cases in the betting niche in the CIS/Latam markets
Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
Experience in working with Antidetect Browser and Tracking Systems
High-level understanding of the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods)
Ability to moderate creatives and links on the previously mentioned platforms
Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
Ability to collect advertising test results, draw conclusions and suggestions for further actions
Ability to analyze and optimize advertising campaigns to achieve specified KPIs
Experience in A/B testing
Experience with a lot of traffic and ability to work with a large array of information
English B1 and above
Experience in other Search Traffic Sources (TikTok, BigoAds, Kwai, etc)
Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc)
High level of structure and responsibility
Strong analytical mindset

Условия

An exciting and challenging job in a fast-growing business group with the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Work remotely or on-site from offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan
Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal events days, days off
Corporate health insurance program for your well-being
Referral program with bonuses for cooperation with colleagues
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
Free internal English courses
Yoga classes to help you stay active and energized
In-house Travel Service
Multiple internal activities: online platform with quests, gamification, presents and news, internal clubs and special office days
Corporate events and team buildings

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