Paid Media & Performance Marketing Specialist

23 октября 2026 г.

Гибрид

Junior

Barcelona, Spain

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Английский обязателен

Описание

An international digital healthcare group is looking for a Paid Media & Performance Marketing Specialist to drive growth and lead generation in the UK and Irish markets. The role combines campaign management across multiple paid channels, web analytics and commercial thinking, with freedom to test approaches and make data-driven decisions. You will work across several brands and platforms, turning performance data into actionable insights for stakeholders and supporting the growth of a digital marketplace.

Обязанности

Plan, launch and optimise paid digital advertising campaigns across multiple channels
Focus campaigns on lead generation, customer acquisition and business growth
Monitor and analyse campaign performance to improve conversion rates, ROI and marketing efficiency
Track website traffic, user behaviour and conversions across the group's brands and platforms
Develop and manage search marketing strategies in Google Ads and Microsoft Ads, improving Quality Scores
Create and optimise B2B lead generation campaigns with focus on CPL and lead quality
Build targeted paid media strategies to reach relevant audiences in the UK and Irish markets
Support growth of the digital marketplace through acquisition strategies, performance optimisation and continuous testing
Prepare performance reports and share key learnings with stakeholders across the business
Collaborate with cross-functional teams to align marketing activities with commercial priorities

Требования

At least 2 years of hands-on experience in performance marketing or paid media
Proven track record of managing and optimising digital campaigns
Degree in Marketing, Communications, Advertising or a related field, or equivalent experience
Excellent command of written and spoken English for communication with international teams
Practical experience with Google Ads and Microsoft Ads
Hands-on experience with web analytics tools such as Google Analytics 4
Strong analytical skills and a results-driven mindset
Ability to translate performance data into clear recommendations
Good organisational and project management skills to manage multiple campaigns and priorities
Understanding of performance marketing metrics including CPL, CPA, conversion rates and ROAS
Proactive, creative and collaborative approach with confidence to challenge ideas
Digital Health, HealthTech, SaaS or digital marketplace experience as an advantage
Experience managing campaigns targeting UK and/or Irish audiences as an advantage

Условия

Hybrid working model
Full-time hours from Monday to Thursday 9:00–18:30 and Friday 9:00–15:00
Gross annual salary between €30,000 and €35,000
Day off on your birthday
Flexible compensation and employee benefits
Healthcare discounts
Real opportunities for professional growth and career development
International, dynamic and collaborative environment
Leaders who prioritise support, autonomy and people's development

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