Performance Marketing Lead, Arlo Europe

August 29, 2026

Hybrid

Lead

Madrid, ES

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English is required

Description

Verisure is seeking a Performance Marketing Lead for Arlo Europe to develop and execute acquisition strategies and manage performance marketing activities across multiple European markets.

Responsibilities

Develop comprehensive acquisition strategies to drive customer/user growth across various channels (digital, partnerships, etc.) impacting DTC and Amazon sales channels specifically but also overall market incl benefit for Omni/retail and can span across bought, earned and owned media types av various sources and formats
Develop each paid media channel incl optimization of targeting, bidding strategies, account/ad structure, content localized per market and use of data to benefit data driven bidding and machine/AI learning conversion strategies
Apply a full funnel strategy in all our marketing (paid media) channels to make strong and growing impact of NTB customer growth optimized for performance but also growing and feeding the funnel of NTB and Consideration traffic in the most impactful way
Continuously drive optimization across our paid media channels, evaluating new channel opportunities and driving best in class continuous improvement within existing channels including targeting, data and various conversion objectives, CRO, bidding and using levers such as ads, content, user journey and more
Lead a team of 3, providing guidance, coaching and support to help the team reach acquisition targets and continue building strong performance marketing capabilities
Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth
Collaborate with cross-functional teams (marketing, product, sales, etc.) to align acquisition efforts with overall business goals including promotional plans
Oversee budget allocation and optimize spending to maximize NTB customer intake and ROI on acquisition campaigns and alignment with our business objectives
Utilize data-driven insights to continually refine acquisition tactics and improve conversion rates
Establish and maintain relationships with external partners and vendors to support acquisition efforts
Monitor KPIs and prepare regular reports to evaluate the effectiveness of acquisition initiatives
Stay updated on industry/channel best practices, new trends in acquisition marketing to maintain a competitive edge incl. application of new tech/ad stack, media mix models and AI where applicable

Requirements

5+ years of experience in Performance Marketing, Growth Marketing, Digital Marketing or Customer Acquisition
Proven expertise in Google Ads, Meta, Amazon Advertising and paid media optimization
Strong experience managing significant media budgets and delivering measurable business results (sales, ROAS, customer acquisition, NTB growth)
Experience leading and developing high-performing teams, ideally across multiple European markets
Strong analytical skills with the ability to turn data and insights into actionable growth strategies
A commercial mindset, with experience working closely with Marketing, Sales, E-commerce and Product teams
A hands-on approach, with the ability and willingness to support the team operationally when needed, while maintaining a strategic view of the business
Knowledge of AI, automation and modern attribution and measurement approaches is a plus

Conditions

Hybrid working model with 3 days in the office and 2 days from home
Regular travel to main hubs in Europe

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