Ppc Specialist | Mid-Senior

29 сентября 2026 г.

Удалённо

Senior

Warsaw, Poland

Стоит учесть

Английский обязателен

Описание

The team is building a complete identity theft protection service that combines dark web monitoring, credit tracking and identity theft insurance. The role owns PPC strategy creation and scaling across multiple paid channels, with daily focus on performance metrics, budget efficiency and data-driven testing.

Обязанности

PPC strategy creation and execution across multiple paid channels including Google, Meta, Bing, Reddit
Exploring and testing new digital advertising opportunities and launching campaigns on new platforms
Efficient management and scaling of high-volume advertising budgets while monitoring CPA, CAC and ROAS targets daily
Formulate hypotheses, run rigorous A/B tests and analyze performance data
Work alongside copywriters, designers and the product team to align ad creatives and landing page experiences with acquisition goals
Ensuring the outstanding quality of campaigns' setup and materials/components we use
Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders
Daily performance monitoring via platform interface, GA and Looker across all channel activities
Providing clear and relevant reporting on responsibility area metrics on a regular and on-demand basis
Following PPC and marketing-related news and latest trends to apply in business and share with the team

Требования

Advanced knowledge of ad platforms: Google Ads and Meta are a must, all other platforms are a plus
Understand all digital marketing metrics and be able to explain relations between them
Exceptional knowledge of various conversion setups and tracking points
Comfortable diving deep into numbers, building pivot tables and reports, and translating data into actionable strategies
Advanced knowledge of GA4 reports and UI, ability to use advanced filters and explorations
Excellent spoken and written English skills
Proven experience working with large-scale budgets
US media buying experience is a huge advantage
Interpersonal skills, liaising with key vendors

Условия

Training, mentorship and room to grow
Extra vacation days, sick days and time off when life calls
Private health insurance in Lithuania and Poland fully covered
Free subscriptions to Calm, Headspace and Mindletic plus resilience trainings
In-house gyms, sport cards, online workouts and personal guidance
Company-wide workation trip abroad
Work from wherever keeps you in the zone
Gifts for birthdays, weddings and new family members
Children's summer camps and flexibility around the schedule
Team building and company events
Vilnius HQ with coffee bar, open gyms, kids' room and music room

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