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Английский обязателен
Описание
Retail Media Campaign Analyst role supporting the Retail Media team of a leading digital commerce business in Berlin, Germany. The position combines campaign analytics, ad-tech expertise and commercial insight to plan, track, optimize and evaluate advertising campaigns for FMCG brands, restaurant partners and other advertisers. It is a full-time, permanent, hybrid role with 3 days in the Berlin-Kreuzberg office and 2 days remote.
Обязанности
Provide analytical support, performance monitoring and continuous data-driven optimization of Retail Media and digital advertising campaigns
Act as the primary analytical partner to Retail Media Managers on campaign performance, reporting requests and ad-tech topics
Analyze campaign and market data to generate actionable insights and support long-term partner success
Identify upselling and cross-selling opportunities through systematic analysis of campaign performance
Build, automate and maintain performance dashboards and reporting tools
Prepare and occasionally co-deliver performance presentations for key accounts
Conduct closed-loop and attribution analyses to evaluate campaign effectiveness
Collaborate with Ad Operations, Data and Product teams to improve campaign reporting standards and analytics infrastructure
Translate complex datasets into clear commercial insights for internal stakeholders and clients
Требования
Degree in Business Administration, Economics, Industrial Engineering, Business Informatics, Data Science, Marketing or a related field
Proven experience in campaign analytics, reporting and optimization across Retail Media, Search/SEA, Display Advertising or related digital channels
Strong understanding of ad serving, DSP, SSP and analytics platforms
Knowledge of Programmatic Advertising and data-driven advertising solutions
Hands-on experience querying and visualizing complex datasets using SQL, Tableau, Looker or Power BI
Strong analytical and problem-solving skills with excellent attention to detail
Ability to prioritize and manage multiple requests across stakeholders and active campaigns
Adaptability and operational agility in a fast-paced, high-growth environment
Strong communication skills with the ability to turn complex data into clear commercial stories
Native or fluent German and professional fluency in English, both written and spoken
Условия
Hybrid working: 3 days in the Berlin-Kreuzberg office and 2 days from home
Full-time, permanent employment contract
Competitive compensation package with regular performance reviews and an open feedback culture
Urban Sports Club membership
€59 monthly travel allowance
€90 monthly food credit
Company pension scheme with a 20% employer contribution
Diverse and international working environment
Employee Resource Groups and community initiatives
Regular team events, social activities and company celebrations
SQLTableauLookerPower BIDSPSSPAd ServingProgrammatic Advertisingretail media
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