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Проект связан с adult-контентом
Описание
Simple Life is seeking a Senior CRM Manager to lead monetization projects, optimize user lifecycle journeys, and collaborate with cross-functional teams. The role involves hands-on CRM operations, A/B testing, and data analysis to drive growth.
Обязанности
Lead and execute monetization projects within the CRM team for revenue growth
Design and optimize lifecycle journeys for acquisition, conversion, and win-back
Manage high volumes of campaigns and ensure seamless execution
Develop innovative segmentation and communication strategies through testing
Build A/B testing framework and analyze results for data-driven improvements
Ensure campaign deliverability and troubleshoot issues with engineering teams
Collaborate with Growth, Design, Analytics and other teams
Monitor and analyze key CRM metrics and prepare detailed reports
Требования
5+ years of CRM experience in developing communication strategies and hands-on execution
Strong monetization mindset with ability to evaluate initiatives based on revenue potential
Proven track record in customer lifecycle management driving measurable revenue growth
Technical expertise in CRM systems like Braze or Customer.io for campaign execution
Proficiency in analytical tools for experiment tracking and performance analysis
Comfortable working in cross-functional environments with Growth teams and developers
Hands-on operational expertise in managing high-volume communications and CRM workflows
Proactive problem-solver with a self-starter attitude
Условия
Remote, in-office, and hybrid work opportunities
Equipment provided for the job
Premium SIMPLE subscription
21 days annual leave plus bank holidays
Flexible hours focusing on results
Competitive salary package commensurate with experience