Senior Digital Marketing Manager

29 сентября 2026 г.

Гибрид

Senior

Courbevoie, France

Стоит учесть

Английский обязателен

Описание

A global cellular connectivity provider is hiring a Senior Digital Marketing Manager for its consumer eSIM brand — a mobile-first digital experience used by millions of travelers in 200+ destinations. The mission is to durably increase acquisition, conversion and revenue through digital levers and the app in a scale-up context with significant media budgets. The role covers paid media and app growth plus data, attribution and experimentation, managing an ecosystem of agencies and partners across several countries.

Обязанности

Define and deploy an international performance-oriented acquisition strategy: paid social, Google Ads/SEA, Apple Search Ads, display
Manage significant media budgets with a permanent focus on reducing CPA and improving ROI
Manage and challenge external agencies in a strict performance logic
Structure media plans covering segmentation, audiences, funnel, messages and creatives
Ensure regular production of high-performing creatives, optimized and delivered on time via agency and/or internal studio
Design and analyze continuous A/B tests on creatives, targeting, landing pages and user journeys
Integrate offline levers where needed: partnerships, DOOH and brand ambassadors aligned with digital performance goals
Collaborate with Influence/UGC, Affiliation and Marketing Operations experts for message coherence and campaign amplification
Define the international app acquisition strategy: install campaigns, retargeting and web-to-app
Optimize store conversion through a multi-language and multi-country ASO strategy
Continuously steer app acquisition campaigns and their performance across CPI, CPA and ROAS
Collaborate with Product teams to anticipate new services and orchestrate their marketing promotion
Track daily evolution of key KPIs: acquisition, activation, ARPU, revenues and LTV
Use advanced attribution tools such as Wizaly and analytics platforms Google Analytics and Adjust
Work with the data analyst to build detailed dashboards and extract recommendations and action plans
Formulate data-driven, prioritized and directly actionable recommendations
Define an experimentation framework: creative tests, A/B tests on the funnel, paywall optimization, segmentation and targeting

Требования

Degree in digital marketing
6 to 10 years of experience in performance marketing, ideally in international, ecommerce and/or mobile app contexts
Perfect command of paid media levers (Meta, Google, TikTok, Apple Search Ads)
Experience managing significant media budgets with a strong ROI culture
Excellent data culture: KPIs, optimization, testing and advanced analysis
Comfortable with numbers and reporting tools
Fluent English required

Условия

Salary package: fixed pay plus individual bonus, semi-annual profit-sharing and participation investable via PEE or PER
Salary reviews every six months
Up to 2 days of remote work, 25 days of paid leave plus extra gifted days off
CSE employee benefits, on-site company restaurant, advantageous health insurance and 50% Navigo reimbursement or sustainable mobility allowance

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Senior Digital Marketing Manager

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