Senior Growth Marketing Manager

29 сентября 2026 г.

Удалённо

Senior

Berlin

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немецкий · уровень C1

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Английский обязателен

Описание

Europe's leading AI-powered chronic care platform helps people manage weight-related illnesses across the UK, Switzerland and Germany, backed by €200 million in Series D funding. The Senior Growth Marketing Manager will design, test and scale rapid growth initiatives across Europe to accelerate patient acquisition for digital health applications. Acting as an entrepreneurial growth hacker, the role identifies novel acquisition channels, maximizes paid platform performance and improves land-to-lead conversion rates in close collaboration with product and engineering.

Обязанности

Discover and map new acquisition channels such as partnerships, influencer marketing and programmatic while expanding existing channels
Execute conversion rate optimization through deep personalization of landing pages and lead surveys
Monitor ad platform changes, competitors and the overall market to stay updated on channel trends
Build commercial business cases for every new testing initiative with target scale and acceptable Cost Per Lead boundaries
Architect world-class testing methodologies and integrate automated tools or AI applications into performance marketing workflows
Launch fast agile experiments to validate core hypotheses and define the long-term operational vision once lead volume is proven
Drive fast-paced execution by independently sourcing freelance talent or leveraging AI tools when internal capacity is stretched
Lead end-to-end channel lifecycle strategy from ad view to conversion, build training documentation and onboard team members
Foster collaboration with marketing stakeholders and external teams, contributing to cross-functional projects

Требования

Growth hacking and rapid experimentation mastery with a proven track record of scaling paid digital acquisition channels from inception to maturity
Executing rapid experimentation frameworks across new channels and driving conversion rate optimization where it makes sense
Commercial acumen and financial modeling: building data-driven business cases that translate long-term commercial goals into actionable roadmaps
Balancing aggressive customer acquisition scale with strict Cost Per Lead targets to improve core business metrics based on analytical insights
Advanced analytics and growth architecture: designing growth automation workflows, managing complex data visualisation tools and leveraging AI tools
Agile problem-solving in highly ambiguous fast-moving environments with immediate execution and collaboration with external experts or specialized agencies
Launching minimum viable product experiments to validate growth hypotheses and handing mature channels over to internal talent
Experience navigating performance marketing regulations within healthcare or the German digital health application sector
Established professional network of digital marketing experts, freelancers and agile agencies
Bachelor's degree in economics, statistics, business informatics or a related field
Minimum of 5 years of experience in performance marketing or growth hacking, preferably in a B2C startup environment
German C1+ and fluency in English

Условия

Flexible working options including remote working
Personal learning budget and development plans
Home working allowance to create an ideal workspace
Competitive salary shared in the first screening call and benefits
High-growth environment with strong development opportunities
Opportunity to drive meaningful life-changing impact through the work

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Senior Growth Marketing Manager

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Senior Growth Marketing Manager

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