Senior Paid Media Specialist

15 октября 2026 г.

Senior

Courbevoie, France

Описание

Lead the planning, execution, optimization, and reporting of paid media campaigns across multiple digital channels. Drive traffic, lead generation, and brand growth through data-driven strategies. The role combines strong hands-on experience with major ad platforms, sharp analytical skills, and a deep understanding of performance marketing.

Обязанности

Develop and execute multi-channel paid media strategies aligned with brand and business objectives
Manage campaigns across Google Ads (Search, Display), Meta, TikTok, LinkedIn, and programmatic DSPs
Continuously optimize campaigns to achieve KPIs such as CPA, CPC, ROI, ROAS, traffic, and lead quality
Conduct A/B testing to improve creative, targeting, bidding, and landing page performance
Monitor campaign performance daily and adjust strategies as needed
Prepare weekly, monthly, and quarterly performance reports with insights and recommendations
Use analytics tools to evaluate campaign impact and user behaviour
Identify new opportunities and trends to refine targeting and budget allocation
Manage and allocate paid media budgets efficiently across channels
Forecast media spend and support annual planning processes
Ensure cost efficiency and maximize ROI across all performance campaigns
Work closely with content, creative, CRM, product, and local market teams to align on campaign needs
Collaborate with agencies, media partners, and vendors as needed
Provide expert guidance on paid media best practices to internal stakeholders
Stay updated on industry trends, new ad formats, algorithm changes, and platform updates
Explore and test new channels/technologies to drive incremental growth

Требования

8+ years of hands-on experience in paid media/performance marketing
Experience in e-commerce, automotive, tech, or fast-moving consumer industries is a plus
Strong command of Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and DSP tools
Strong understanding of conversion tracking, pixels, attribution models, and tagging (e.g., GTM)
Ability to manage multiple campaigns simultaneously in a fast-paced environment
Creative thinking combined with strong business acumen

Условия

Full-time employment

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Senior Paid Media Specialist

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