SEO, Sea & Geo Specialist

19 октября 2026 г.

Гибрид

Middle

Haarlem

Indeed

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Исходная вакансия на нидерландском
Скорее всего, нидерландский нужен для работы. Точнее скажет работодатель

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Английский обязателен

Описание

The company specializes in exclusive individual custom trips and special group tours worldwide. It is looking for an SEO, SEA & GEO Specialist to strengthen organic and paid online visibility in both traditional search engines and AI-driven search environments, attract quality traffic and improve conversion. The role combines data, technology and commercial content, working closely with the marketing team.

Обязанности

Develop and execute the SEO, SEA and GEO (Generative Engine Optimization) strategy for destinations, trips and campaigns
Manage and optimize paid search campaigns, budgets, bids, keywords and ad copy
Conduct keyword research, competitive analyses and technical SEO audits, and investigate how the brand, its destinations and trips appear in AI search and answer environments, translating insights into concrete improvements
Optimize landing pages, metadata, internal links, structured data and existing content for findability, relevance and conversion, ensuring content stays clear, reliable and interpretable for both search engines and generative AI systems
Monitor performance across SEO, SEA and GEO, produce clear reports and adjust based on data and commercial objectives, including building a practical way to track AI visibility, brand mentions, source citations and relevant referral traffic
Collaborate with colleagues and external specialists on content, tracking, website improvements, digital PR/authority and new online growth opportunities
Follow developments in search engines, generative AI, AI-search and online advertising closely, experiment with GEO and assess which platforms, content formats and optimizations are relevant

Требования

HBO academic working and thinking level with demonstrable experience in SEO and SEA
Experience with GEO, AI-search or content optimization for generative search environments is a strong plus; curiosity and experimentation drive matter at least as much
Experience with Google Ads, Google Analytics 4, Google Search Console and preferably Google Tag Manager
Experience with SEO/GEO tooling, structured data and analyzing visibility in AI platforms is a plus
Understanding of technical SEO, content optimization, tracking and conversion optimization, including how authority, citations, structured data, entities and content credibility contribute to visibility in AI-driven search experiences
Analytical and results-driven, able to explain insights clearly to colleagues
Accurate, independent and proactive worker who takes ownership of campaigns and improvement trajectories
Excellent command of Dutch and English
Affinity with luxury travel, custom trips and different cultures is a clear plus

Условия

Market-conform salary
Cozy workspace on the Nieuwe Gracht in Haarlem with a game room, beach area and various social spaces
International working environment with colleagues, partners and destinations worldwide
Strong focus on team connection through team outings, Friday afternoon drinks and other joint activities
Possibility to work from home 1 to 2 days per week
Warm and ambitious team of travel-loving colleagues who stand up for each other and go for quality and results together

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