Ads Measurement Analyst

September 21, 2026

Remote

Middle

London, United Kingdom

Description

The company is hiring an Ads Measurement Analyst for its UK Ads team to build industry-leading research for advertisers. The role works cross-functionally with sales, marketing, consumer insights, data science and vendor partners. Key duties include producing audience and campaign measurement insights, managing effectiveness studies with third-party vendors, and using tools such as BARB and TechEdge for reporting. The position is based in London and requires at least three years of experience in media research.

Responsibilities

Partner with the Advertising Sales team and respond to day-to-day measurement requests
Produce research and insights that tell the Ads story to the marketplace and advertiser clients in areas such as audience insights, reach and frequency, campaign verification, and campaign measurement
Use proprietary and syndicated tools to create regular reporting for stakeholders, internal and external, on the Ads audience in comparison to competitors, with a key focus on the Barb Audiences data
Act as an advocate for TV advertising by understanding and communicating the benefits of TV advertising and the Ads audience
Manage the day-to-day effectiveness study process with third-party vendors end to end, e.g., sales requests, vendor intake, survey drafting, analysis, and report creation
Present findings to agency representatives where appropriate and in partnership with the team lead
Support other team members with advertiser and category-specific learning agendas and playbooks
Project-manage the UK measurement team's output to ensure all projects are delivered on time and to a high standard
Build and champion processes to promote highly efficient working methods across the team
Handle general team admin, including vendor onboarding and vendor management tasks
Work with measurement colleagues on regional or global projects where needed

Requirements

3 or more years of experience in media research, including streaming, TV, digital media, or related sectors
Proven hands-on expertise with BARB and TechEdge measurement systems and familiarity with syndicated research providers like GWI
Experience across both TV and digital media
Experience with advertising effectiveness measurement, such as reach and frequency, brand lift, matched-market testing, A/B testing, marketing mix models, and custom campaign effectiveness studies
Experience with questionnaire scripting for campaign effectiveness studies
Knowledge of the advertising landscape across media channels and methods of buying, ideally with a TV focus
Able to manage projects independently and with strong attention to detail
Strong organizational skills, including the ability to build and follow processes that support efficient ways of working
Able to adapt to evolving priorities and work effectively in a fast-changing environment
Ability to build strong relationships with clients and colleagues and to value diverse perspectives in decision-making
Able to interpret data thoughtfully and translate findings into actionable insights

Conditions

Work cross-functionally with sales, marketing, consumer insights, data science, and vendor partners
Adapt to evolving priorities in a fast-changing environment
Accommodations available for disability or other reasons during the hiring process
Role is specifically for the UK

BARBTechEdgeGWIA/B testingbrand liftmarketing mix modelsmedia & entertainment / advertising

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