B2B Digital Marketing Specialist at Actua Solutions | hitIT
B2B Digital Marketing Specialist
August 29, 2026
Office
Senior
Spain
Important before applying
This job has conditions that may affect your decision to apply
Office-only workEnglish is required
Description
Actua Solutions is a leader in corporate learning through cutting-edge elearning technology. They seek a proactive B2B Digital Marketing Specialist to lead inbound strategies, manage content planning, optimize processes with AI, and support sales growth. The role involves full ownership of marketing initiatives and collaboration with cross-functional teams.
Responsibilities
Design, coordinate, and execute complete inbound marketing campaigns from scratch
Own the editorial calendar and content plan, creating annual high-value resources like reports, ebooks, infographics
Collaborate on internal communication, employer branding, and People projects, organizing internal events and team building
Research and proactively test new AI tools and efficiency methodologies for internal marketing processes
Optimize monthly paid media campaigns on LinkedIn, Google, Meta, presenting analytical performance reports
Design and implement biweekly Sales-Enablement Kits for the sales team
Coordinate and supervise external agencies or content partners for quality and timeline adherence
Coordinate and support logistics and communication for external fairs, webinars, and events with budget tracking
Requirements
5+ years of experience in digital marketing, preferably in B2B or elearning sectors
Degree in Marketing, Journalism, Advertising, Business Administration, or related field
Administrator-level proficiency in WordPress
Deep knowledge of Salesforce, Pardot, Metricool, and advertising platforms (LinkedIn Campaign Manager, Meta Ads, Google AdWords)
Advanced use of Google Analytics
Expert skills in Adobe InDesign, Photoshop, Illustrator, and basic video editing
Advanced proficiency in Microsoft Outlook, Excel, PowerPoint, and Google Drive
Native Spanish and bilingual English
Meticulous attention to detail with natural cross-checking habits
Strong project ownership and independent communication of deliverables
Innovative thinking with business vision and fearlessness to propose disruptive ideas
Ability to prioritize and manage multiple campaigns in parallel
Proactive research and integration of AI efficiency tools for marketing
Demonstrable experience in measuring marketing KPIs and budget tracking for events and digital campaigns