Brand Marketing - Digital Designer

August 30, 2026

Hybrid

Middle

London, GB

Important before applying

This job has conditions that may affect your decision to apply

Mandatory office attendance · 3 days per weekEnglish is required

Description

This role involves creating digital design solutions for Premier Inn, a UK hospitality brand, across multiple channels such as email, CRM, social media, and web. The designer will develop creative concepts, animations, and motion graphics to support brand campaigns and customer communications. Working in a hybrid format with offices in London, the position offers opportunities for career growth within Whitbread PLC.

Responsibilities

Create engaging digital design solutions across email, CRM, social media, display advertising, web and other digital channels
Develop creative concepts and visual routes that bring brand campaigns and customer communications to life
Design and produce static and animated assets, using motion and storytelling to increase engagement and impact
Work closely with stakeholders across Brand Marketing, CRM, Ecommerce, Product & Propositions, External Comms and Social teams to deliver effective creative solutions
Translate briefs into high-quality, customer-focused creative that supports business objectives and reflects customer needs
Apply and champion Premier Inn brand guidelines whilst identifying fresh and relevant ways to evolve creative execution
Present creative ideas and rationale confidently, responding positively to feedback and refining work as required
Support campaign delivery from initial concept through to production-ready assets
Contribute to creative reviews, trend research, competitor analysis and team critique sessions
Help develop templates, toolkits and motion design principles that improve efficiency and consistency across the brand

Requirements

Proven experience delivering high-quality digital design in an in-house or agency environment, with a strong portfolio showcasing brand campaigns, digital creative and motion graphics
Strong understanding of typography, layout, imagery, visual hierarchy and design principles, with experience creating assets across email, CRM, social, display and web channels
Animation and motion design skills, with the ability to develop concepts and bring ideas to life through engaging storytelling across multiple formats and touchpoints
Ability to balance creative thinking with commercial objectives, translating briefs into customer-focused creative that drives results
Excellent communication and stakeholder management skills, with confidence presenting work, explaining creative rationale and collaborating across a range of teams
Strong organisational skills, attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment
A proactive, collaborative and self-sufficient approach, comfortable taking ownership whilst contributing to a close-knit creative team

Conditions

Hybrid working: 3 days a week in the office in Holborn, London
Bonus up to 10%
Up to 10% contributory pension
Up to 60% off Premier Inn and Hub stays
Individual and company-wide performance incentives
Discounts from a wide range of retailers and leisure providers
Excellent career development opportunities within one of the UK's leading hospitality businesses

hospitality

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