Content And B2B Acquisition Manager

September 9, 2026

Office

Senior

Lisses, France

Important before applying

This job has conditions that may affect your decision to apply

Office-only work

Description

This role involves developing and executing content and B2B acquisition strategies for Century 21 Real Estate. The incumbent will manage LinkedIn presence, create editorial content, and run campaigns to attract entrepreneurs and potential franchisees. The position requires creativity, strong writing skills, and experience in marketing and communication.

Responsibilities

Define and manage the B2B editorial strategy for Century 21
Identify original and differentiating topics around real estate, entrepreneurship, and franchising
Create engaging content that informs, inspires, or challenges the target audience
Transform complex or institutional subjects into compelling communications for platforms
Make LinkedIn a key lever for visibility, influence, and lead generation in organic and paid
Design and run B2B acquisition campaigns: targeting, content, conversion paths, SEA, and other digital levers
Contribute to franchise website optimization to develop qualified traffic and conversion
Analyze performance and optimize actions based on KPI and contact quality
Monitor trends in communication, social media, and B2B marketing
Develop understanding of real estate, franchise, and entrepreneurship news
Identify new formats, usages, platforms, or technologies for communication
Translate monitoring into recommendations, ideas, and concrete experiments
Design and produce materials for network development: presentations, campaigns, digital content, videos, newsletters, brochures
Brief and coordinate agencies, suppliers, and internal creative resources
Organize projects and ensure deadlines, budgets, and quality standards are met

Requirements

Bachelor's degree in communication or marketing
Minimum 5 years of experience in communication at an advertiser or agency
Significant experience in B2B communication, content, social media, or acquisition
Excellent mastery of LinkedIn, organic and sponsored
Strong knowledge of B2B lead generation strategies
Very strong writing skills
Good social media and digital culture
Ability to analyze KPI and turn data into recommendations
Proficiency in creation tools such as Canva, CapCut, and/or Adobe Suite
Good mastery of AI tools applied to communication
Project management and supplier coordination

Conditions

Salary range: 35,000 to 40,000 EUR per year according to profile
Participation bonus and meal vouchers
Participation in national network conventions and annual gala at headquarters
Convivial work environment with free fruit and coffee corner, and green terrace for summer lunches
Join a market-leading brand, elected Brand of the Year 2025 and 2026, with strong innovation dynamics
Structured CSR engagement and integration of AI into processes

LinkedInAdobe SuiteAIreal estate

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