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Office-only workEnglish is required
Description
Arlettie is a pioneer of event-based private sales that has been creating exclusive experiences for major luxury houses for over 20 years, operating in Paris, London, Milan, New York and online with a community of 300 000 members. The CRM Project Manager ensures flawless execution of client invitation campaigns and all customer flows on Salesforce and Salesforce Marketing Cloud. The role also supports the Marketing Manager on cross-functional marketing and CRM projects, from campaign automation to database analysis. The position is based in Paris and requires at least 2-3 years of similar experience in fashion and luxury.
Gender markers in the title: (H/F)
In accordance with European anti-discrimination legislation, this job is open to all candidates
Hmale
Ffemale
Responsibilities
Ensure proper execution of client invitation campaigns for all sales
Define campaign content, targeting and customer extraction on Salesforce, the transmission channel and send timing per each sale
Write campaign briefs for production teams in line with the Arlettie brand guidelines
Handle execution of all customer flows such as articles, emailing, surveys and phoning
Provide statistics for each campaign and analyze performance while proposing improvements
Set up automated campaigns to boost the customer base, grow membership and reduce churn
Propose ways to expand use of Salesforce and Marketing Cloud and help implement evolutions with the Product Owner
Analyze the customer database and propose actions to increase sales success and grow the Members/VIP base
Continuously enrich campaign management processes for zero-defect execution
Collaborate with all Arlettie departments and manage relations with external providers
Requirements
Higher business school degree with a specialization in Marketing and digital
At least 2-3 years of similar experience in fashion and luxury
Mastery of Salesforce and Salesforce Marketing Cloud is required
Good knowledge of Excel for KPI analysis
Excellent command of French and English (bilingual/native level) in an international environment
Project management skills
Extreme rigor in managing campaign sends
Strong analytical, execution and communication skills, both written and oral
Collaboration with partner brands and all Arlettie teams