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Mandatory office attendanceFixed-term contract
Description
Marketing role focused on omnichannel customer engagement across digital channels in the pharmaceutical sector. The Customer Engagement Manager develops and delivers omnichannel plans and customer journeys and leads end-to-end delivery of digital campaigns from planning through to measurement and optimisation. The role partners with brand, medical and cross-functional teams to integrate omnichannel activities and to turn engagement data and insights into practical recommendations. Based in Paddington, London, with a hybrid working pattern on a fixed term contract.
Responsibilities
Develop and deliver omnichannel plans and customer journeys that drive meaningful engagement
Lead end-to-end delivery of digital campaigns, from planning and content deployment through to measurement and optimisation
Partner with brand and medical teams to ensure omnichannel activities are integrated, aligned and delivering value
Support the development and governance of digital content, working with internal stakeholders and external agencies to create, adapt, approve and maintain compliant materials
Use data and insights to improve performance, translating engagement metrics, analytics and feedback into practical recommendations
Help shape digital capabilities by sharing best practice, identifying new opportunities and championing innovation
Lead digital projects and transformation initiatives, including pilots, new capability implementations and global project rollouts
Requirements
Strong and relevant experience in digital marketing, omnichannel or customer engagement with a track record of delivering effective initiatives
Relevant experience within the pharmaceutical or healthcare sector
Knowledge of the UK & Ireland pharmaceutical environment and relevant compliance requirements
Experience designing and delivering digital content, campaigns and customer journeys
Confidence working with digital analytics and engagement data and translating insights into actions and recommendations
Strong project management and delivery skills with the ability to manage multiple priorities and stakeholders
Collaborative approach and the ability to build trusted relationships across different teams
Customer-focused mindset with curiosity and an interest in identifying new and better ways of working
Experience with digital content approval processes or platforms such as Veeva Vault (helpful, not essential)
Experience using CRM platforms such as Veeva (helpful, not essential)
Conditions
Hybrid working pattern
Location: Paddington, London
Fixed term contract
Function: Business & Customer Excellence
Veeva VaultVeevaCRMpharmaceuticals & healthcare
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