Demand Generation Manager

September 12, 2026

Hybrid

Senior

Barcelona, Spain

Description

Clio is the global leader in legal AI technology. They are expanding in Spain and seeking a Demand Generation Manager to own the strategy and execution of multi-channel demand generation programs. The role involves managing paid media, webinars, events, and cross-functional collaboration.

Responsibilities

Develop and own demand generation strategy for Spain.
Set targets and budget allocation across channels.
Analyse Spanish market and legal industry landscape.
Build annual and quarterly demand gen plans.
Lead integrated multi-channel campaigns.
Own relationship with external paid media agencies.
Direct A/B testing programs.
Partner with Content, Design, Product Marketing.
Own reporting on pipeline and conversion metrics.
Build and maintain dashboards in Salesforce and Looker.
Turn performance data into actionable insights.
Report regularly to EMEA marketing leadership.
Work with Sales and Customer Success on lead flow.
Represent Spain's needs in EMEA marketing planning.

Requirements

4+ years in demand generation, growth marketing, or campaign management in B2B SaaS.
Experience with Spanish market.
Managing paid media channels at strategic level.
Managing external agencies and holding them accountable.
Strong analytical skills and data-driven marketing.
Ability to plan and execute multiple projects.
Strong communication and stakeholder management.
Nice to have: CRM familiarity, marketing automation, high-velocity B2B SaaS.
Technical Skills: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Salesforce, Looker, Google Analytics, Asana, Google Workspace.
Bonus: Legal industry knowledge, AI tools familiarity.

Conditions

Competitive, equitable salary.
Top-tier medical and dental coverage from Day 1.
Flexible hybrid work environment.
23 Days PTO plus company holidays.
Professional development and growth options.
Pet-friendly workspace in Barcelona office.
Company events and social-impact programs.
Clioversary recognition program.

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